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Why not join a company where your interests can drive our innovation?


 


Growth. Performance. Success. FULFILLED


 


There's a way. As America's most convenient provider of consumer goods and services, and pharmacy, health and wellness services, Walgreens has something for everyone who wants to build a successful career. With over 7,500 locations in all 50 states and Puerto Rico, we¹re much more than your neighborhood drug store. We're a company of e-commerce professionals, analysts, nurses, pharmacists, retail store staff and more who are focused on serving our customers as much as finding better ways to run our business. Here, you'll find supportive co-workers, an innovative environment and the tools you need to grow your skills, help build healthy communities and advance your career.



 


Job Summary



Responsible for the overall marketing strategy and activation plans that support business unit growth and profit objectives, driving demand for Walgreens products and services through unique and competitive pharmacy healthcare positioning.


 


Job Responsibilities (listed in order of importance and/or time spent)




  • Develops strategic marketing plans to ensure the attainment of business unit objectives; increased brand recognition; and enhanced market position.
  • Works collaboratively with Marketing Services team and other corporate shared service teams to develop and execute marketing plans to include, but not be limited to advertising campaigns, promotional programs, public relations activities, event strategies, online marketing programs, in-store marketing events, or mass media such as television and radio programs. 
  • Creates unique and differentiated value propositions and crafts messaging tailored to various customer and channel segments.
  • Develops and executes programs to drive optimal customer satisfaction, interaction and loyalty.
  • Establishes metrics and measurement plans to pinpoint effectiveness of marketing strategies and tactics on sales, retention and satisfaction.
  • Maintains a deep and thorough knowledge of products and services, business models, operations, competition, and the industry.
  • Defines marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and makes recommendations to business partners to enhance product/service offerings and/or enhance the customer experience.
  • Develops and manages business unit marketing budgets.
  • Collaborates with Operations to develop communications programs aimed at enabling local activation of marketing programs and improving employee awareness and compliance.



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Posted By: Elynor Moss
Thursday, July 12th 2012 at 11:59AM
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