New Era Presents Tradition
|
Posted By: Jon C. on December 17, 2008 BUFFALO, NY (Sept. 2008) - New Era Cap Co., Inc., the leading headwear designer and manufacturer, announced that it will team up with Tradition, an Atlanta-based apparel design company, to launch "New Era presents Tradition," a full line of caps and apparel that will support the CLC "the Yard" program for Historically Black Colleges and Universities (HBCU). The Collegiate Licensing Company (CLC), an IMG Company, will manage the licensing for the program and distribute money raised to scholarships and to other programs in need of funding. The introduction of the highly anticipated collection was first viewed by select retailers at the MAGIC trade show in Las Vegas to rave reviews. Tradition will be available at Follett school bookstores at various HBCU campuses, also this weekend at City Gear and Marty’s, just in time for the Southern Heritage Classic. These stores will celebrate the Classic weekend with Tradition with a “tail gate party” theme at various locations. The New Era caps have long been worn by the proud alumni and the loyal fan base of both Tennessee State and Jackson State, now the same support has trickled down to New Era presents Tradition apparel. The full line collection delivering in Holiday 2008 consists of fleece sets, satin jackets and a host of stylish tops. Tradition’s well thought out styling, high quality and bold graphic looks will be the unique attractive features for those longing for the better collegiate apparel. The New Era team has always made it their business to carve out and build a niche business with their various licenses like Major League Baseball OEM partner brands and various celebrities. This landmark deal will start what New Era feels will be a long healthy relationship with the HBCU community as a whole. The HBCU legacy, their history, and the contributions of the HBCU alumni to American society will now be honored through New Era presents Tradition. We asked that you and your friends join us at the below locations to celebrate your team spirit and support the start of a fashion brand for generations to come. LET’S SEE WHICH TIGER WILL ROAR LOUDER THAT WEEKEND!!!! For more information, visit http://www.neweracap.com/tradition/ If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
 |
Jon C.
Benefits Management Analyst, State of Ohio Hampton University class of 2004 Member Since July 2003 |
Comments
 |
Here's to our HBCU's additional stream of financial support. We need all the help we can get to keep our legacy alive on our campuses. Hopefully enough of us will rally around this marketing strategy to make a percentage of increase for all HBCU's (considering fair distribution to all in some way). So often our common lifestyles are taken for granted, but the opportunity for prosperity ideas are right "on our head" or "on our back" ...not just a hat or T-shirt.
Sunday, February 15th 2009 at 11:04PM |
More From This Author
Latest Videos
 |
Paul Quinn College Chapel September 18, 2026
Check out this video from Paul Quinn College in Dallas, Texas!
Paul Quinn Commencement 2022,
Richard Allen Center Lawn
Dallas, Texas ...more
HBCU CONNECT • 38 Views • September 19th, 2026 |
 |
September 2026 General Meeting
Check out this video from Lincoln University -Pennsylvania in Lincoln University, Pennsylvania!
...more
HBCU CONNECT • 44 Views • September 19th, 2026 |
 |
WSSU Chancellor's Student Showcase - Cayla and Carlin Parrott
Check out this video from Winston-Salem State University in Winston-Salem, North Carolina!
Winston-Salem State University proudly highlights Cayla and Carlin Parrott as part of the Chancellor ...more
HBCU CONNECT • 30 Views • September 18th, 2026 |
 |
WSSU Chancellor's Student Showcase - Angel Rhoades
Check out this video from Winston-Salem State University in Winston-Salem, North Carolina!
Winston-Salem State University proudly highlights Angel Rhoades as part of the Chancellor’s St ...more
HBCU CONNECT • 30 Views • September 18th, 2026 |
 |
Natasha Lewis | Homecoming 2026
Check out this video from Morgan State University in Baltimore, Maryland!
Homecoming 2026 is around the corner! 🐻
Hear from Natasha Lewis, Homecoming Chairperson and Associate Dean f ...more
HBCU CONNECT • 34 Views • September 18th, 2026 |
Popular Videos
 |
10 Hours of Grandma Thanksgiving Rap Song "Beans Greens Potatoes Tomatoes" LyricsNow Look A Here!!!!
Look!!!!
Look!!!!
I Got Beans Greens Potatoes Tomatoes
Lamb Rams Hogs Dogs
Beans Greens Potatoes Tomatoes
Chicken Turkeys Rabbit
YOU NAME IT!!!!!!
Beans Greens Potato ...more
Hija Chang • 61,582 Views • October 28th, 2022 |
 |
Adam McFadden saved my lifeAdam McFadden saved my life
Learn more at http://www.hbcu.bethematch.org
...more
Devon Marshall • 55,383 Views • November 6th, 2009 |
 |
HBCUConnect and Carol's Daughter team up to bring you an exciting video and an exclusive giveaway!Listen as Lisa Price, founder of Carol's Daughter, talks about how she started out the business and click here to enter our giveaway: http://www.carolsdaughter.com/hbcuconnect ...more
Reginald Culpepper • 54,096 Views • May 15th, 2014 |
 |
Black America Since MLK: And Still I Rise | Premieres November 15 & 22 on PBSJoin Henry Louis Gates, Jr. as he looks at the last 50 years of African-American history — from Dr. King to President Obama, from James Brown to Beyoncé — charting the remarkable progress made and rai ...more
Reginald Culpepper • 53,889 Views • November 4th, 2016 |
