Morehouse Hires PR Firm to Promote Dr. Martin Luther King Jr. Collection (256 hits)
Morehouse College has retained New Jersey-based public relations firm MWW Group to lead marketing and promotional efforts on the college’s collection of Dr. Martin Luther King Jr’s personal papers. The school seeks to promote more than 10,000 notes, papers and unpublished sermons, which will soon be made available to the campus and research community. From the release:
“Morehouse and its extended community are pleased to have MWW as part of the professional team of advisors for the Collection and its long-term research and educational mission,” said Morehouse President, Dr. Robert M. Franklin. “The vast assortment of Dr. King’s papers, sermons, and handwritten notes are of great historical import, and we are confident that MWW will help us ensure that they will also serve as a tremendous didactic tool for generations to come.”
The MWW Group will execute the branding and marketing strategies for the collection on a pro bono basis.