Social Media Business Tools for EWC Students (128 hits)
Social Media Business Tools for EWC Students
Part One LinkedIn and Edward Waters College
by William Jackson, M.Edu.
Edward Waters College
Educational Technology 250 has been investing time
into the uses of Social Media to create relevant digital
content. This content opens doors to creating networking
opportunities for students that are planning for the future
when considering career choices.
Digital tools allow students to make connections previous
to graduation. The implementation of pro-active action
is empowering more so than re-active actions to waiting for
someone to call students after graduation. Pro-action requires
making professional contacts early so networking
and building relationships start early.
The establishment of business and professional relationships
helps in the establishing of career interests, aiding in the
transition from higher education student to career professional.
Practices of the past; making a name for oneself are not made
by the traditional physical footsteps in job searching, flesh
pressing of handshakes and lunch/dinner meetings, but the
involvement of putting yourself out there in a digital
One of the Social Media tools Edu Tech 250 students in
the Education Department are utilizing is LinkedIn to acquire
business contact and establish professional relationships that
can blossom into potential internships and job opportunities.
LinkedIN Information – linkedIn.com
World’s Largest Networking Site
William Jackson linkedin.com/in/wdjackson
Several ways to connect to LinkedIn are the basic computer
(desktop/laptop) access and the progressive Mobile Apps/
Mobile Sites. Mobile and wireless technologies are very powerful
and useful for connecting with LinkedIn’s estimated 35 million
users. These growing users are accessing content using Smart Phones
and Tablets with sophisticated Apps. The mobile page views are
account for over 11% of total visits to the social network for those
professionally minded. The recent release of Apps for iPhone and
Android has shown a growing respect for these intelligent phones
that are business tools not just for social contact. Joff Redfern,
mobile product director of LinkedIn has stated, ”we are seeing mobile
growth at a very rapid pace, as high as 400 percent a year.”
As Edward Waters College students learn how important networking is
and the ability to connect with professionals of similar interests and
backgrounds, digital tools are important to make positive first
impressions with significant growth potentials.
Higher education instructors need to be aware that instruction should be
directed to online. In a recent episode of Digital Nation (Feb 2010) teens
have a digital life now and well over half their interaction is through
digital communication. Technology has forced change in the way teachers
teach, unfortunately even though teachers show change there is really no
knowledge on how this affects young kids brains and learning Digital Nation
(Feb 2010). Technology will require kids to do things, accomplish tasks
and become problem solvers, creators of content, and collaborators in infor-
mation sharing. As more technology is installed and configured in our schools
technology is becoming like oxygen and teachers must teach kids how to breathe.
Thus more professional development and facilitator training is needed for educators,
as with science, business, education and other disciplines there are ethical
and moral ramifications if our children are not taught and guided properly.
As an instructor/educator in the public school system and higher education I must
make sure that I demonstrate and instruct on the benefits and contributions of
technology not just the social and gaming interaction.