Began a new Career as Senior Director of Communications (2892 hits)
Responsible for overseeing the development of communications strategies and plans to drive St. Judeâ€™s brand awareness and fundraising efforts. Responsible for the day-to-day oversight of the Communications group which is comprised of public relations, corporate communications, entertainms to ent marketing and patient outreach. Works closely with Vice President - Communicationensure communications strategies are aligned with the organizationâ€™s strategic plan. Devises strategies and tactics to execute strong recommendations tied to key measurements like share of voice, brand awareness metrics and employee surveys.
Collaborates with VP of Communications and CMO, to effectively manage issues and crisis communications for the organization. Oversees public relations, corporate communications, entertainment marketing, and patient outreach staff including coaching, counseling, and writing performance appraisals. Represents Communications in highly visible settings with VIP guests, executives and national media. Serves backup to Vice President - Communications.