Home > Blogs > Post Content

CBS "THIS MORNING CO HOST" GAYLE KING INKS $16.5 MILLION 3 YEAR CONTRACT TO CONTINUE LEADING THE SHOW! (552 hits)

Via "THE HOLLYWOOD REPORTER:
CBS This Morning co-host Gayle King recently hammered out a new long-term deal to stay on the show.

The deal $16.5 million for three years, or $5.5 million a year was first reported by Page Six.

The pact comes as fellow CBS This Morning co-host Norah O'Donnell also is in contract negotiations with CBS News. Despite rumors that O'Donnell could move to the CBS Evening News, network execs are looking to keep the morning show team together. The third CBS This Morning co-host, Charlie Rose, has a deal that extends into next year.


CBS This Morning has experienced ratings momentum and mornings, where networks program multiple hours and can bring in younger and more female demographics, are a much more lucrative daypart than nighttime.

CBS This Morning still trails NBC's Today show and ABC's Good Morning America, but it's the only national broadcast up year-over-year. Season-to-date, CBS This Morning has grown its total audience by about 5 percent, while key demos adults 25-54, women 25-54 and women 18-49 are up double digits.

At the same time, GMA, which this season tapped Michael Strahan as full-time co-host, was down in all of those measures. Today is flat in viewers and the critical 25-54 demo.
Posted By: Tanisha LaVerne Grant
Friday, December 9th 2016 at 3:11AM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
More From This Author
GOOGLE CELEBRATES MLK DAY WITH DOODLE AND CIVIL RIGHTS PHOTOGRAPHY FROM THE HIGH MUSEUM OF ART
VIOLA DAVIS AND TRACEE ELLIS ROSS CELEBRATE BIG WINS AT GOLDEN GLOBES
MAGNOLIA PICTURES RELEASED BRAND NEW TRAILER FOR "I AM NOT YOUR NEGRO"
COLUMBIA UNIVERSITY SET TO HOST THE "HER LEGACY" CONFERENCE AND GALA JANUARY 20-21, 2017
KELLY PRICE, TWEET and MORE SHOW LOVE FOR THE 2016 RAHEEM DEVAUGHN AND FRIENDS BENEFIT HOLIDAY CONCERT
NOMINEES ANNOUNCED FOR THE 48TH NAACP IMAGE AWARDS
ANIKA NONI ROSE AND CAST TALK HBCUs WITH TANISHA LAVERNE GRANT AT THE PREMIERE OF BET'S "THE QUAD"
THE APOLLO THEATER AND THE KENNEDY CENTER COLLABORATE FOR YASIIN BEY'S FORMERLY "MOS DEF" LAST U.S SHOW
Forward This Blog Entry!
Blogs Home
Sponsored Content Create an Ad
Follow Us!
Link To Us!
Do you have a website? Link to HBCU Connect!