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HBCU SWAG Your Marketing and Branding (529 hits)

HBCU SWAG Your Marketing and Branding
by William Jackson, Prof. Edward Waters College
Jacksonville, Florida @wmjackson Twitter

“Education is the most powerful weapon which you can use
to change the world.” William Butler Yeats
Students attending HBCUs should be engaged in educational
and leadership building opportunities. Students; freshmen to
seniors marketing themselves and having a strong personal Brand
helps to set the foundation of building a career before graduation.

In my Educational Technology, Social Media and STEM
class students present how they Brand themselves and
what tools to Market their Brands. The provides key insights
in the process of networking, volunteering, digital
content and building knowledge to apply in real life.

SWAG is being academically and socially competent in a highly
competitive environment that is global and diverse. Diversity
is not just color or culture, it is lifestyle, political and religious
beliefs. The fabric of a person that embraces their uniqueness
and respects those quality in others.

The Brand a HBCU student chooses will set the stage in how
people view them, establish a relationship that is both
virtual and realistic. Your Brand is the promise you make to
the world that you can be trusted and of ethics.

HBCU students are making career decisions not thought of just
5 to 10 years ago so information is needed and even mentorship.
Decisions driven by values, morals and the opportunity of growth
potential and independence. These decisions influence financial
stability, professional growth and security that influences social
and economic well-being. There are many things to consider as a
developing adult.

Marketing has been shared by the five ways below:
1. Connecting with people of similar abilities and interests using
Social Media and attending networking opportunities that may
require you to think out of the box or not to see a box.
2. Avoiding people with personal dramas, negativity and rebellion
for educational success, and social/professional conformity and
even the norms of setting boundaries that transgress morals and
Malcolm X stated if you don’t stand for something you will fall
for anything.
3. Seek mentors for guidance and sharing common sense. Mentors
should not be the same age as you, because they do not have “life
experiences” as those that are 15 to 25 years your senior.
4. Volunteering in service to the community to create a positive
personal Brand and “paying it forward” to help lift those who are
still struggling and finding their way. Mentoring builds personal
accountability and respect for the power of personal connections.
5. Participating in activities that build strength, vision, social skills,
leadership abilities and cultural exposure. HBCU students need
to know where they came from so they know their potential for
greatness and have a direction for where they are going.

Strategically placing yourself to increase visibility to others
who have similar interests and goals is not egotistical, it is a
realization that competition is fierce and having confidence and
SWAG are needed to show your abilities to a global economy
and why you should be considered for employment. First
impressions are always important and forever influential.
HBCU students cannot afford to be rebellious to guidance
and wisdom, many are quick to be outspoken without all
the facts and refuse to apply themselves and challenge

Even those that have made mistakes and been incarcerated
deserve a second chance. Malcolm X has stated: “To have
once been a criminal is no disgrace. To remain a criminal
is the disgrace.”
HBCU student’s reputation is important so preserving it and
keeping it “clean” is important. HBCU students walk in the
light of gaining knowledge and applying knowledge to gain
power and influence.

Maya Angelou has an appropriate quote that can be shared
with HBCU students, “I’ve learned that people will forget
what you said, people will forget what you did, but people
will never forget how you made them feel.”

In this world of constant change, competitiveness and diversity
HBCU students must leverage and utilize their greatest asset
Malcolm X stated simply, “Education is the passport to the
future, for tomorrow belongs to those who prepare for it today.”

Video Resources:
Branding is a Planned Process

Branding and Marketing to build your Brand

Using Vblogging to Build your Brand
Posted By: William Jackson
Friday, May 5th 2017 at 10:16PM
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