Job Title: Web & Digital Marketing Manager (Classified, Exempt)
Virginia Museum of Fine Arts
Richmond, VA United States
Web & Digital Marketing Manager (Classified, Exempt)
The Virginia Museum of Fine Arts (VMFA) is seeking dynamic individual to fill the role of a Web & Digital Marketing Manager in the Department of Communications.
Develops, coordinates and maintains digital marketing efforts that effectively promote public awareness, understanding and appreciation of the Museum. Ensures that current and future web accessibility and design standards are implemented. Oversees the design, structure, creation and implementation of web content and web-related initiatives.
Qualifications & Requirements The ideal candidate must possess the following skillset:
Extensive knowledge of WordPress and user experience standards/best practices
Demonstrated knowledge of website interface (UX/UI) that aligns to objectives and goals
Demonstrated knowledge of online marketing, such as analysis, business objectives, digital goals, digital KPI, personas
Experience creating, writing, and editing content for web
Demonstrated knowledge of customer base - Customer reach, customer acquisition, customer retention
Demonstrated knowledge of web design, programming, web content development, digital publishing, email and web-based communications best practices, technologies and tools
Demonstrated knowledge of display and integration of multimedia content
Demonstrated knowledge of digital paid placement implementation, optimization and reporting
Demonstrated knowledge of Google analytics
Experience designing web sites to meet institutional requirements and federal accessibility standards and cross-browser compatibility
Experience with dynamic, database-driven website construction and best practices
Strong understanding of current trends and knowledge in the digital marketing/web profession
Demonstrated knowledge of web/design software including Adobe Creative Cloud products
Experience with web design and development for mobile applications
Experience with cross-platform, cross-browser testing and troubleshooting
Experience managing email marketing campaigns
Pay high attention to detail
Is Highly creative
Ability to work strategically
Ability to translate and report on data and web projects
Ability to identify and define user needs
Ability to learn new technologies and new web languages independently
Ability to plan, organize, and coordinate work assignments
Ability to independently and cooperatively develop and maintain web-based initiatives
Bachelor's Degree in Information Systems, Digital Design, or related field with coursework in web programming. Several years of prior experience in managing large-scale web projects.
VMFA is a state-supported, privately endowed educational institution created for the benefit of the citizens of the Commonwealth of Virginia. Its purpose is to collect, preserve, exhibit, and interpret art, to encourage the study of the arts, and thus to enrich the lives of all.