Executive Director of Content Strategy
Under the general direction of the vice president for marketing and communications, the Executive Director of Content Strategy is responsible for the strategy, development, and presentation of brand-related content for purposes identified and prioritized by the Division of Marketing and Communications at Duquesne University. The position also serves as editor-in-chief of Duquesne magazine. The Executive Director oversees the Content Team consisting of social media, media relations, web communications, web design and video/photography.
DUTIES AND RESPONSIBILITIES:
Develops and implements content strategies that strengthen the reach, perception, and identity of Duquesne, particularly in support of market presence, media placement, reporting, student recruitment, and advancement.
Works with marketing and communications leadership to identify, maintain and periodically review the effectiveness of priority content channels for earned, paid, owned, and social media.
In collaboration with VP of marketing and communications, devises and manages a calendar of new and recurring content campaigns of varying scope and frequency, including specific initiative-based campaigns.
Establishes and maintains productive and goal-oriented relationships with university departments including advancement, enrollment management group, school- and College-based communications liaisons, and other campus clients to ensure communications meet their objectives.
Marshals and organizes internal teams, school and College partners, and resources to achieve top quality, strategically effective work.
Hires, supervises, mentors, and reviews performance of media relations, web, and social media producers.
Serves as editor of Duquesne magazine, working with marketing and communications team members, freelancers, and other constituents in strengthening the editorial vision and qualities of the magazine while orienting its content to shared goals.
Serves as lead writer on key institutional storytelling publications and projects, as identified in collaboration with the vice president of marketing and communications and the executive director of branding and marketing strategy. Provides editorial oversight across major channels and in process of developing stories and other collateral.
Analyzes user and engagement data to maximize opportunities for achieving goals in media presence, social and web engagement, and reputation and brand equity.
Performs other duties as assigned.
Interested candidates should submit a cover letter, resume, and contact information for three professional references.
Catholic in its mission and ecumenical in spirit, Duquesne University values equality of opportunity as an educational institution and as an employer. We aspire to attract and sustain a diverse faculty and staff that reflects contemporary society, serves our academic goals and enriches our campus community. We particularly encourage applications from members of underrepresented groups and support dual-career couples through our charter membership in this region's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university and its Spiritan heritage by visiting http://www.duq.edu/about/mission-and-identity/mission-statement. Those invited to campus for an interview may be asked about ways in which they see their talents contributing to the continued growth of our community and furthering its mission.
Duquesne University was founded in 1878 by its sponsoring religious community, the Congregation of the Holy Spirit. Duquesne University is Catholic in mission and ecumenical in spirit. Motivated by its Catholic identity, Duquesne values equality of opportunity both as an educational institution and as an employer.
Qualifications & Requirements REQUIREMENTS:
Bachelor’s degree in English, communications, journalism, marketing or related field from an accredited institution.
10+ years of progressively responsible experience in content marketing, social media marketing, or academic communications, including 5+ years of significant collaborative supervisory experience
Experience working within a complex organization that messages to a variety of constituencies and manages media and public inquiries daily.
Direct higher education experience and experience posting and editing content in a CMS environment.
Strong understanding of Associated Press style.
Expert understanding of digital and social media metrics; Google Analytics certification a plus.
Ability to utilize software systems, such as web content management, project management and photo management.
Alternately, the successful candidate will possess any equivalent combination or training and experience which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to the following:
Working knowledge of higher education landscape, trends, and issues.
Proven ability to accurately and clearly assess and communicate organizational priorities and opportunities, manage confidential and sensitive matters, and establish and maintain cooperative working relationships with peers across the University.
Comfort and proven ability to deliver on-time products in a fast-paced knowledge-rich environment.
Expert knowledge of public relations, marketing communications, and content marketing best practices.
Excellent skills in writing, editing and proofreading.
Exceptional skills in interpersonal communication—interviewing, speaking, listening and understanding.
Knowledge of and well-honed judgment for news media trends and interests.
Understanding and proficiency with Google Analytics and main social media analytics tools.
Expert presentation skills.
Excellent project management skills.
Ability to establish and maintain effective working relationships with the University Community.
Sensitivity to the need of each individual to be treated with dignity and respect as it relates to diversity in general and the Mission of the University specifically.
Ability and willingness to contribute actively to the mission and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.
Duquesne University inspires growth - intellectually, spiritually and professionally.
Employees at Duquesne University are an integral part of a dedicated community of students, scholars, clergy and professionals from diverse backgrounds. Our talented staff and faculty drive the University's growth and advances in higher education, technology, research and community involvement. We provide many ways for our employees to grow, personally and professionally, through research, interdisciplinary programs and service.
With about 10,000 undergraduate and graduate students, and a 15:1 student-faculty ratio, Duquesne University offers close interaction among faculty, administrators, staff and students. Our nine schools offer more than 180 degree programs at the undergraduate, graduate and doctoral levels, giving students a broad perspective and a wide range of academic choices.