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Recent Client Campaigns... |
Infiniti
Objective: Showcase The Infiniti In Black Campaign featuring
African American artists Kehinde Wiley and DJ Paul Miller. Brand awareness
for the Infiniti G35 and FX vehicles.
Execution: PointRoll
ad campaign showcasing 300x250, 160x600, and 728x90 IAB ad units and exclusive
sponsorship of several rich content sections of HBCUConnect.com.
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EA Sports
Objective: Increase awareness of the new NCAA 2005 video game which
included several black colleges and a battle of the bands mini-site hosted
on easports.com. Drive traffic and user votes.
Execution: 125x125 homepage banner placement and
a newsletter sponsorship advertising the promotion yielding an amazing
2.3% CTR and thousands of votes casted.
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Ford
Objective: Promote Ford HBCU Business Plan Competition in
collaboration with DiversityInc.com and UniWorld Group, Inc.
Execution: 468x60, 125x125 homepage banner placement, newsletter
sponsorship and direct mail announcements resulting in a blazing fire
of Word Of Mouth buzz and thousands of applicants.
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Chrysler/Dodge/Jeep
Objective: Compliment offline HBCU event and product placement activations
promoting the Chrysler 300M, Dodge Magnum, and Jeep Grand Cherokee.
Execution: Exclusive sponsorship of the HBCU Connect Weekly Newsletter,
with all 3 brands and vehicles showcased in each newsletter along with
relevant event announcements, reaching over 250,000 readers each week.
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Verizon
Objective: Increase awareness of the Verizon HBCU Art Competition and
to drive visitors to the new online voting portal. Brand strengthening and
Public Relations.
Execution: 468x60, 120x600, 125x125 banner placements on HBCUConnect.com,
newsletter sponsorship, splash page mini-site and direct mail announcements.
Millions of media impressions and thousands of excited voters flocked to
the voting site to select the best HBCU student artwork and interact with
the Verizon brand.
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Church's Chicken
Objective: Quickly get the word out about the Church's Chicken HBCU
Battle of The Bands online contest. Increase visitors to the voting site
before the approaching deadline.
Execution: Cookie controlled site landing page and direct email
announcement on a Friday yielded over 10,000 visitors to the Church's
Battle of The Bands voting site by the following Monday.
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BMW North America
Objective: Find qualified technical students at
Historically Black Colleges and Universities to work exciting internships
in newly opened BMW plant in South Carolina.
Execution: Posted key position descriptions on HBCUCareerCenter.com,
120x600, 120x60, 468x60 banner campaign, Employer Showcase Listing, Resume
Database access, and newsletter sponsorship.
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Lincoln University
Objective: Increase brand awareness of the institution and increase
transfer student and freshmen enrollment.
Execution: Homepage Sponsored content, 120x600, 468x60 banner campaign,
unlimited Press Release inclusion and student profile access.
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Essence Magazine
Objective: Increase member subscriptions via offer for free
issue of Essence magazine for African American women.
Execution: Direct mail announcement and cookie controlled splash page.
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US Army
Objective: Drive traffic to the new "Go Army" website via
high impact flash Run of Site banner ads.
Execution: Run of site banner campaign and newsletter sponsorship
yielding millions of Media Impressions and thousands of visitors to the
goarmy.com website.
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Many organizations realize what the Historically Black Colleges & Universities
mean to the African American community, and have launched campaigns within this
context. 