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torarie durden
Sr Director, ADP
Location: Atlanta, GA United States
Joined: Oct 8th, 2007

About (request update)

Education (request update)

Morehouse College class of 1999

Undergrad Major: Electrical Engineering

Experience

I currently work with ADP as Sr Director
I have years of experience working in the Executive Management industry.

Senior Director, National Account Strategy | Automatic Data Processing (ADP)
From January 2016 to Current • 10 year(s)
Key advisor to BU President of $1.8B business of HR, talent management and payroll applications. Crafted business cases and led strategy design across multiple product families and regions.

Director, Strategy & Marketing | HEALTHGRADES
From January 2011 to December 2015 • 4 year(s)
Directed product strategy and guided sales directors delivering advertising solutions for top consumer health brands. Led client growth and launched multi-brand portfolio solutions.

Senior Director, New Business Ventures | HEALTHGRADES
From January 2011 to December 2015 • 4 year(s)
Led entrepreneurial business unit serving health care providers across national advertising, CRM and direct sales functions. Commercialized media and online reputation business with >40% year 2 growth.

Principal | THE DURDEN GROUP
From January 2008 to December 2011 • 3 year(s)
Served c-suite clients in consumer product launches, event marketing and digital/e-commerce strategy. Clients included USTA, Caesars Entertainment, and ClassWatch.com.

Marketing Director | CONSOLIDATED CONTAINER
From January 2007 to December 2009 • 2 year(s)
Led 5-person marketing team for $900M market leader in packaging industry. Established innovation pipeline for 60+ facilities and expanded customer lead generation by 60%.

Business Development & Corporate Strategy | RUSSELL ATHLETIC
From January 2004 to December 2007 • 3 year(s)
Delivered integration plan for 6 acquired brands and added $6M+ licensed revenue through partnerships with Golden Gloves, FIFA World Cup and Warner Bros.

Marketing Director & General Manager | RUSSELL ATHLETIC
From January 2004 to December 2007 • 3 year(s)
Directed marketing strategy for 8+ brands for $1.6B global sports apparel company. Restructured underperforming business and delivered 20% revenue growth per channel.

Associate Brand Manager | PROCTER & GAMBLE
From January 2003 to December 2003 • 0 year(s)
Supported GAIN detergent brand team in 3-year growth plan and retail promotion strategy.

Business Analyst | MCKINSEY & COMPANY
From January 2000 to December 2002 • 2 year(s)
Consulted c-suite executives on marketing strategy, operational improvements and product/category expansion.

Associate, Corporate External Affairs & Scholars Foundation | THE COCA-COLA COMPANY
From January 1997 to December 2000 • 3 year(s)
Managed national civic partnerships and led corporate-sponsored youth program for 3000+ scholarship recipients.

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