Blogs Menu
Blogs
View Latest Posts
View Subscriptions
Posting Instructions
Active Bloggers
Reggie Culpepper
Clark Atlanta University class of 1998
Elynor Moss
North Carolina Central University class of 2003
Hannah Whittenly
Cal St Univ, Sacramento class of 2010
Ivan Butcher II
class of
Michael Fortson
- College Not Listed - class of 2018
Will Moss
Hampton University class of 1995
Beverly Johnson
class of
Kamal Imani
class of
MARKETING ARCHITECT ERICKA PITTMAN RULES WITH NEW BOOK "WHAT MOMMY NEVER TOLD YOU"
Posted By: Tanisha LaVerne Grant on June 01, 2020

Multi award winning marketing expert Ericka Pittman remains at the top of her game with a new book "What Mommy Never Told You." A blueprint to help women at every career level navigate through the often difficult terrains of the "corporate environment.

Book available for purchase
https://www.amazon.com/What-Mommy-Never-To...


A 25 year marketing expert Ericka was the Chief Marketing Officer at AQUAhydrate, Inc. where she was responsible for spearheading and directing the Company's marketing, sales functions, and departmental goals, objectives, and operating procedures. Before, AQUAhydrate, Ericka spent 9 years at Combs Enterprises holding multiple roles within the organization including Vice President of the Chairman's Office.  Ericka had previously spent 15 years working in interactive and publishing media, holding positions at iVillage.com; Honey, Heart & Soul, and Savoy Magazine (Vanguard Media Group); Baby Talk Magazine (Time Inc.); Glamour Magazine (Condé Nast); Vibe & Vixen Magazines (Vibe Media Group); and GIANT Magazine (Radio One Inc). 

In a conversation with multi award winning entertainment journalist and red carpet correspondent Tanisha LaVerne Grant the two women discuss her book and her new role at Viola a multi state African American cannabis company founded in 2011 by NBA veteran Al Harrington, Viola Extracts is one of the nation's leading producers and licensed wholesalers of premium quality cannabis products. The brand is named after and inspired by Al's grandmother who suffers from glaucoma and diabetes, finding solace in cannabis remedies. Viola has integrated the latest cutting-edge technology with its own proprietary procedures designed for every stage of the cultivation, extraction and production process. Viola is known for its wide variety of product offerings including high-quality flower to premier butane extracts. Viola operates in Colorado, Oregon, Michigan, California, Arizona and Nevada.


Ericka Pittman and Al Harrington of Viola interview with entertainment journalist Tanisha LaVerne Grant on the red carpet at the 2020 Uptown Honors Pre Oscar Gala


"Having Ericka on board at Viola is a special moment for us as we look to place an emphasis on company growth and further place our stake in the ground as leaders within the cannabis industry," said Viola CEO and founder, Al Harrington. "Ericka is a highly accomplished marketing executive and knows not only how to get the job done but more importantly how to take Viola to the next level. We couldn't have brought on a more perfect fit to join Viola at this exciting time."

"As black female C-suite representation continues to grow within the cannabis space, I am excited to join efforts with such a dynamic company rooted in purpose," said Ericka Pittman, CMO of Viola. "Together with Al and the rest of the Viola team, our goal is to create ground-breaking category growth through superior product cultivation, innovation, authentic consumer impact, and inclusion. I've been carefully monitoring the exponential growth and opportunity within the cannabis sector and Viola truly brings to market not only a premium product, but an impactful brand mission led by a special group of minority industry leaders."

Ericka currently serves as a member of a number of philanthropic and educational organizations including Women in Entertainment Empowerment Network (WEEN), National Association of Professional Women and Advertising Women of New York (AWNY). Ericka also lends her time and energy to a number of causes and organizations, including Dress for Success and Network for Teaching Entrepreneurship (NFTE).

Ericka holds a Bachelor of Science (B.S.), Corporate Communications from Baruch College as well as Executive Women in Leadership certification from eCornell University. Originally from Brooklyn, NY, she now resides in Los Angeles, CA.

For more information on Viola, please visit: https://violabrands.com/




If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!



Comments
Please Login To Post Comments...
Email:
Password:

 
Deacon Ron Gray
Bus Operator (Retired) at Chicago Transit Authority
Thank You Sister Tanisha LaVerne Grant for this posting of "WHAT MOMMY NEVER TOLD YOU."




Monday, June 1st 2020 at 6:07PM
More From This Author
PADMA LAKSHMI TALKS GULLAH GEECHIE AND "TASTE THE NATION" WITH TANISHA LAVERNE GRANT
KELVIN HARRIS PROVES HE'S HOLLYWOOD'S NEW LEADING MAN IN
TRACEE ELLIS ROSS TALKS "THE HIGH NOTE" WITH TANISHA LAVERNE GRANT
STREAMING SERVICE PHILO SET TO SCREEN LIFETIME'S "THE CLARKE SISTERS" SATURDAY APRIL 11TH
CNN ANCHOR CHRIS CUOMO TEST POSITIVE FOR CORONAVIRUS HIS BROTHER NY GOVENOR ANDREW CUOMO SPEAKS
HOLLYWOOD POWER COUPLE DEON & ROXANNE TALK INDEPENDENT FILM MAKING WITH TANISHA LAVERNE GRANT
Latest Blogs
Reasons Why A Person Needs Online CPR Certification
CardioPulmonary Resuscitation or CPR as it is commonly abbreviated is one of the basic medical techniques employed by frontline medical professionals when providing medical assistance in emergencies. ...more
Steve Hoffmann • 2 Views • July 8th, 2020
What to Do When You're Injured on Campus Due to Unsafe Environment
Campuses are supposed to do everything that they can to make sure that everyone stays safe. That is why if they drop the ball, then they can be held responsible for it. There are several things that y ...more
Hannah Whittenly • 21 Views • July 6th, 2020
Class of 2020
Graduation Cap ...more
Brittany Pinkston • 32 Views • July 5th, 2020
A Black History Fact: UNITY IS PROGRESS
In 1975, Ivan Butcher II, Harlem-born artist, designed and copyrighted, The Black Evolutionary American Flag, with the Library of Congress. With the approaching 1976 Bicentennial celebrations, Butc ...more
Ivan Butcher II • 205 Views • July 4th, 2020
Joseph Jackson Jr. - Leader of The Tougaloo Nine - Honoring Medgar Wiley Evers on TRIBE Family Channel™
Joseph Jackson Jr. -Leader of The Tougaloo Nine - Honoring Medgar Wiley Evers on TRIBE Family Channel™ July 2, 2020 at 5pm/pst 6pm/gmt 7pm/cst 8pm/est Call in: 347-539-5285 or Listen Online- ...more
Beverly Johnson • 28 Views • July 2nd, 2020
Popular Blogs
Divorce in America in 2009 – What’s love got to do, got to do with it?
Join Brother Marcus and the cast and the crew of the Brother Marcus Show live this Sunday evening on February 1, 2009 @ 8:00 p.m. for another hot topic in our community! “Divorce in America in 2009 ...more
Brother Marcus! • 66,269 Views • January 27th, 2009
THE MOST FAMOUS WORDS IN NASCAR RACING IS NOW "GOTCHA" THIEF !
IT'S PRETTY OBVIOUS FOLKS: Some of our Republican senators and congressman..are Swearing & Wearing White Sheets Also ..NASCAR was given 70million dollars in tax breaks ..in the New Fiscal Cliff Deal ...more
David Right • 42,895 Views • December 28th, 2012
VISINE ALERT!!!
Seemingly innocent medication such as Visine eyedrops are used by people to concoct a mixture with similar effects as a date-rape drug. When mixed with alcohol and taken orally, the eyedrops can l ...more
Siebra Muhammad • 42,508 Views • May 23rd, 2009
Black College Student Sentenced to 12 Years in Prison for Kissing a White Girl
Albert N. Wilson, a former University of Kansas student, has been sentenced to 12 years in prison and a lifetime of probation after being convicted by an all-white jury of raping a white teen girl. Bu ...more
Will Moss • 31,339 Views • June 4th, 2020
Black History Daily: Who Was the First Black Female Dentist?
In 1890 Ida Gray Nelson Rollins (1867-1953) became the first black woman to earn a doctor of dental surgery degree in the United States. She graduated from the University of Michigan in June. Nelson ...more
Stacie Coulter • 21,497 Views • August 22nd, 2011