Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Computers, Software, Information Technology, Internet/E-Commerce, Retail/Wholesale, Sales, Executive Management, Research & Development, Web Technology
Customer Marketing Manager
Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.
DESCRIPTION OF DUTIES
marketing programs as well as develops account specific initiatives under the
leadership of the Customer Business Manager/Director for each account.
with Customer Business Managers (CBMs), Retail Marketing, and retailers to
develop account specific marketing plans that include but are not limited to: in-store
Point-of-Purchase (POP) materials, advertising, promotions, merchandising,
Retailer Ads (ROTO's), and retail.com and using these retail tactics to help
further heighten awareness of Nintendo products and newly formed digital
sessions for Account specific launch programming
Influence the sales
and marketing initiatives and brand messaging by bridging the internal
business vision with the strategic goals established for each retail
Execute and customize
marketing strategy for designated accounts
ensuring all retailers’ .com sites are regularly updated and represent
Nintendo Brand according to guidelines.
Retail Marketing team on retail specific artwork and merchandising needs as
well as external agencies for other forms of media.
reviewing and providing analysis regarding retailer specific promotional
development and management of tradeshow strategy and tactics.
Partners with the Retail
Marketing Managers on the development of the campaign launch plans for their
specific retail accounts.
Viewed as a
cross-functional leader in relation to all account-specific programming.
Responsible for owning
account marketing relationship as it relates to the understanding ongoing
retailer specific marketing strategies.
Travels to retail accounts as needed; significant
Qualifications & Requirements
SUMMARY OF REQUIREMENTS
Seven or more years related experience.
Knowledge of retail marketing and consumer marketing
Dynamic presentation skills, including to retailer executives
Understanding of product promotion and brand management and the creation of marketing and promotional materials
Strong PC skills ( including Windows, Excel, Power Point, Photoshop)
Project management or account management experience required, preferably with a large multi-channel retailer
Must have experience with a breadth of marketing tools including TV, radio, print, on-line, and interactive as well as experience working with top retail accounts
Undergraduate degree in Business, Marketing, a related field or equivalent
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