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Job Title: Customer Marketing Manager
Company Name: Nintendo
Location: Redwood City, CA
Position Type: Full Time
Post Date: 11/27/2018
Expire Date: 01/26/2019
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Computers, Software, Information Technology, Internet/E-Commerce, Retail/Wholesale, Sales, Executive Management, Research & Development, Web Technology
Job Description
Customer Marketing Manager

Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.
  • Execute National marketing programs as well as develops account specific initiatives under the leadership of the Customer Business Manager/Director for each account.
  • Works closely with Customer Business Managers (CBMs), Retail Marketing, and retailers to develop account specific marketing plans that include but are not limited to: in-store Point-of-Purchase (POP) materials, advertising, promotions, merchandising, Retailer Ads (ROTO's), and retail.com and using these retail tactics to help further heighten awareness of Nintendo products and newly formed digital initiatives (DLC)
  • Facilitates ideation sessions for Account specific launch programming
  • Influence the sales and marketing initiatives and brand messaging by bridging the internal business vision with the strategic goals established for each retail partner
  • Execute and customize marketing strategy for designated accounts
  • Responsible for ensuring all retailers’ .com sites are regularly updated and represent Nintendo Brand according to guidelines.
  • Collaborates with Retail Marketing team on retail specific artwork and merchandising needs as well as external agencies for other forms of media.
  • Responsible for reviewing and providing analysis regarding retailer specific promotional programs. 
  • Own the development and management of tradeshow strategy and tactics. 
  • Partners with the Retail Marketing Managers on the development of the campaign launch plans for their specific retail accounts.
  • Viewed as a cross-functional leader in relation to all account-specific programming.
  • Responsible for owning account marketing relationship as it relates to the understanding ongoing retailer specific marketing strategies.
  • Travels to retail accounts as needed; significant domestic travel
Qualifications & Requirements
  • Seven or more
    years related experience.
  • Knowledge of
    retail marketing and consumer marketing
  • Dynamic
    presentation skills, including to retailer executives
  • Understanding of
    product promotion and brand management and the creation of marketing and
    promotional materials
  • Strong PC skills
    ( including Windows, Excel, Power Point, Photoshop) 
  • Project
    management or account management experience required, preferably with a large
    multi-channel retailer
  • Must have experience with a breadth of marketing tools including TV,
    radio, print, on-line, and interactive as well as experience working with top
    retail accounts
  • Undergraduate
    degree in Business, Marketing, a related field or equivalent

We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity…celebrating strengths.
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Contact Information
Company Name: Nintendo
Company Description:

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