Advertising/Marketing/Public Relations, Internet/E-Commerce, Legal, Web Technology, Writing/Authoring
As a Senior Copywriter, you are a multi-talented creative and strategic thinker who concepts, creates and produces high-quality work that is relevant to the brand and compelling to the target audience. You have advanced skills in idea generation and writing, that can flex from digital to traditional and short to long form. You are able to work successfully with a creative and account service team and clients. We’ll challenge you to think imaginatively, collaborate effectively and act strategically to work toward the greater goal of growing the Purina portfolio. All of this while enjoying a healthy work/life balance. So, if your full potential could be unleashed, how would you help communicate and positively affect top quality products for dogs and cats?
Concept and write for a variety of touchpoints along the consumer journey, including: digital products, social, eCommerce, video, advertising and promotions.
Create concepts for the strategic positioning of new products and services, from consumer need to naming to final idea.
Collaborate with cross-functional teams to create concepts that work across multiple channels.
Work directly with creative and account service teams, as well as partners across departments within the larger organization.
Present ideas credibly to internal team and leadership. Be able to engage in strategic discussions and build upon feedback.
Partner with a creative and strategy team to manage assignments with a high degree of autonomy.
Explore and find quick solutions as part of an agile (scrum) workflow.
Supervise creative from concept through production, including client and legal reviews.
TO BE CONSIDERED FOR THIS POSITION YOU MUST INCLUDE IN YOUR RESUME AN ONLINE PORTFOLIO OF YOUR WORK.
Qualifications & Requirements
Bachelor’s Degree from an accredited institution required. Degree in Journalism or Marketing Communications preferred.
3 or more years of copywriting experience required.
Experience within a digital marketing agency, advertising agency or similar environment preferred.
Experience with digital marketing and UX are strongly preferred.
Experience with all types of digital touchpoints (from responsive web experiences to eCommerce to apps) is a plus.
Experience with agile workflow methodologies is a plus.
Experience working with a grocery or mass merchandise retailer is a plus.
To our veterans and separated service members—you’re at the forefront of our minds as we recruit top talent to join Nestlé Purina. The skills you’ve gained while serving our country, such as adaptability, agility, and leadership, are much like the skills that will make you successful in this role. We hope you’ll consider sharing in our mission—you’ll join a cohort of others who have chosen to call Nestlé Purina home.