Accounting/Auditing, Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Biotechnology and Pharmaceutical, Engineering, Finance/Economics, Healthcare, Practitioner and Technician, Information Technology, Internet/E-Commerce, Sales, Executive Management, Quality Control, Research & Development, Web Technology
Nestlé Health Science (NHSc) is a company on a mission and on the move, motivated by the opportunity to forge a major therapeutic role for nutrition in the management of health and establish a new industry between food and pharmaceuticals. The two elements of the equation are simple; societies are ageing and age and lifestyle related diseases are spiraling. Needs are growing for safe, effective and cost-effective solutions. At the same time, scientific understanding of health, disease and the potential of nutrition – as an integral part of managing health and disease – is growing.
Nestlé Health Science, a wholly-owned subsidiary of the Nestlé Group, was created in 2011 to be a leader in these developments and make things happen. We have over 3,000 employees around the world with a wide mix of capabilities – from bio-medical engineers to regulatory specialists, medical delegates (sales force) and health economic experts that reflect our dynamism and intent to create.
POSITION SUMMARY The Direct-to-Consumer Growth Manager will manage our Direct-to-Consumer business, including our B2B, B2B2C and B2C e-commerce business models, leading both strategy an execution. In each model, the Direct-to-Consumer Growth Manager will drive the activities related to the development of the platforms where the model will operate, and following the launch, ensure smooth business operations and drive the strategy and activation to continuously enhance the acquisition, conversion rates and retention capabilities of the platform. All this will be achieved through close partnership with cross-functional teams, with this role will serving as single point of contact for all topics related to DTC e-commerce.
KEY RESPONSIBILITIES: Lead development and launch of new DTC platforms • Coordinate work streams of various internal teams (e.g. Finance, IT, Supply Chain, etc.) and external vendors (Web Development Agency, Creative Agency, etc.) to launch new DTC e-commerce platforms • Ensure “consumer-first” approach to developing the website, through smooth UX. • Collaborate cross-functionally to anticipate and solve development and integration challenges, related to DTC e-commerce selling • Coordinate testing activities to ensure platform readiness before launch
Manage DTC business operations: • Track and analyze sales on a daily basis, adjusting the plan accordingly to ensure performance • Report results to senior leadership on a monthly basis, in close collaboration with Analytics team. • Ensure smooth operations, working in close collaboration with internal teams (Supply Chain, Finance and IT) as well as external partners (Web Development agency and fulfillment partner) • Coordinate launch of new products and formats in one or various DTC e-commerce platforms
Lead the activation of DTC platforms • Develop strategic consumer journeys and maps, from acquisition to loyalty, for each business model • Manage paid media campaigns to drive growth on the DTC websites including paid search and display (both prospecting and retargeting). • Analyze and continuously optimize ROAS (Return on Ad Spend) and Customer Acquisition costs • Lead SEO activities. Optimize website for organic search including technical audits, keyword optimization and onsite content. • Lead CRO activities. Develop learning agenda for each platform, translate into test streams with the implementation of a strong testing framework, and oversee execution in close collaboration with Analytics agency. • Lead the development of all CRM and Loyalty strategies, and oversee execution of programs
EXPERIENCE AND EDUCATION REQUIREMENTS: • 4 years of Digital and DTC E-Commerce experience • Graduate degree in business/MBA and/or equivalent business experience • Ability to design and execute DTC strategies independently is a must • Strong project management skills, ideally based on launch of DTC platforms • Strong knowledge of e-commerce technology landscape, specifically Magento • Demonstrated track record of accomplishments in the DTC e-commerce space
• Excellent communicator with internal and external stakeholders
ADDITIONAL NOTES: • A successful candidate in this role will be prepared to take on the challenges associated with further accelerating the expansion of a growth business. This position will give the right candidate the opportunity to stand out and succeed in a large, global organization by thinking big, exercising elements of a “startup” mentality, and transforming innovative ideas into action.