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Senior Marketing Manager, Pediatrics
Nestlé Health Science (NHSc) is a company on a mission and on the move, motivated by the opportunity to forge a major therapeutic role for nutrition in the management of health and establish a new industry between food and pharmaceuticals. The two elements of the equation are simple; societies are ageing and age and lifestyle related diseases are spiraling. Needs are growing for safe, effective and cost-effective solutions. At the same time, scientific understanding of health, disease and the potential of nutrition – as an integral part of managing health and disease – is growing.
Nestlé Health Science, a wholly-owned subsidiary of the Nestlé Group, was created in 2011 to be a leader in these developments and make things happen. We have over 3,000 employees around the world with a wide mix of capabilities – from bio-medical engineers to regulatory specialists, medical delegates (sales force) and health economic experts that reflect our dynamism and intent to create.
Responsible for the sales and profit for new and existing products within the product platform. Leads cross-functional team including sales, medical affairs and global marketing to develop the annual and strategic marketing plans. Leads the implementation process cross-functionally to ensure attainment of sales and profit targets through successful delivery of product to marketplace, the development and implementation of health care provider (HCP) awareness/sales campaigns, market research and product development. Provides direction to the organization and collaborates cross-functionally to provide appropriate and effective training, sales tools, and other support to the sales organization as it relates to platform-specific marketing and sales initiatives for new and existing products. Maximizes platform/product line potential to achieve/sustain market leadership and customer penetration.
Platform/Product Line Management • Identifies patient and HCP insights relative to assigned platform and product • Leads all activities of assigned platform/product lines and assigned programs • Works with operations and Customer Development to create monthly sales forecast • Develops and manages platform marketing and promotion budget • Develops functional requirements for product enhancements and new products to ensure that requirements identify the market need/problem, and leads cross functional team to develop the solution that best meets the market need/problem • Serves as interface with global marketing and development team on global new product and program launches to define and communicate local customer and business needs • Determines required marketing mix to support annual/strategic plan objectives • Provides direction and collaborates across the organization as appropriate for the development of marketing programs and marketing literature that compliment product and channel needs • Works with supply chain to ensure customer satisfaction • Assists Sales/Customer Marketing in pricing and bid preparation
Annual Marketing Plan and Budget • Develops and executes the annual marketing plan for the platform and assigned program • Leads work with agencies and internal Creative Services in the creation and management of strategic sales materials and clinical programs to promote and educate on our products • Establishes platform/product sales, profit and A&P marketing budgets • Measures and monitors performance against plan and program effectiveness • Modifies plans or implements corrective actions as necessary
Competitive/Market Analysis • Evaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirements • Formulates and executes successful competitive research and action plan development
Sales Support and Interface • Develops channel specific marketing strategy and programs • Responds to product and platform related questions in support of sales team • Supports sales training and provides sales support as needed • Participates in appropriate trade/customer functions • Participates on customer teams as appropriate
• Education: Undergraduate degree in business, healthcare administration, marketing or a related discipline or related experience. MBA preferred. • Experience: 3 years of Marketing, Sales or Customer experience, with a demonstrated track record of success. Experience in medical nutrition ideal. Experience in either medical marketing or sales with a top-tier healthcare organization strongly preferred.
Demonstrated leadership presence, negotiation and persuasion skills • Analytical rigor (research assessment, business performance data, financial assessments) • Ability to assess, develop and implement innovative business opportunities • Proven ability to work cross-functionally and lead teams • Strong interpersonal/communications skills • Timeline/critical path management • Collaborative, strong team player • Strong verbal and written communication skills with internal and external stakeholders • Knowledge of US healthcare industry including: HCP influencing and demand generation models; reimbursement structures; healthcare distribution system; healthcare pricing and tender process. Nutrition experience and / or medical device experience is a definite plus