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Job Title: Senior Marketing Manager, Pediatrics
Company Name: Nestle
Location: Piscataway, NJ
Position Type: Full Time
Post Date: 11/12/2019
Expire Date: 11/28/2019
Job Categories: Advertising/Marketing/Public Relations, Biotechnology and Pharmaceutical, Engineering, Finance/Economics, Healthcare, Other, Healthcare, Practitioner and Technician, Information Technology, Manufacturing and Production, Sales, Executive Management, Research & Development, Medical
Job Description
Senior Marketing Manager, Pediatrics

Nestlé Health Science (NHSc) is a company on a mission and on the move, motivated by the opportunity to forge a major therapeutic role for nutrition in the management of health and establish a new industry between food and pharmaceuticals. The two elements of the equation are simple; societies are ageing and age and lifestyle related diseases are spiraling. Needs are growing for safe, effective and cost-effective solutions. At the same time, scientific understanding of health, disease and the potential of nutrition – as an integral part of managing health and disease – is growing.

Nestlé Health Science, a wholly-owned subsidiary of the Nestlé Group, was created in 2011 to be a leader in these developments and make things happen. We have over 3,000 employees around the world with a wide mix of capabilities – from bio-medical engineers to regulatory specialists, medical delegates (sales force) and health economic experts that reflect our dynamism and intent to create.


POSITION SUMMARY:

Responsible for the sales and profit for new and existing products within the product platform. Leads cross-functional team including sales, medical affairs and global marketing to develop the annual and strategic marketing plans. Leads the implementation process cross-functionally to ensure attainment of sales and profit targets through successful delivery of product to marketplace, the development and implementation of health care provider (HCP) awareness/sales campaigns, market research and product development. Provides direction to the organization and collaborates cross-functionally to provide appropriate and effective training, sales tools, and other support to the sales organization as it relates to platform-specific marketing and sales initiatives for new and existing products. Maximizes platform/product line potential to achieve/sustain market leadership and customer penetration.

KEY RESPONSIBILITIES:

Platform/Product Line Management
• Identifies patient and HCP insights relative to assigned platform and product
• Leads all activities of assigned platform/product lines and assigned programs
• Works with operations and Customer Development to create monthly sales forecast
• Develops and manages platform marketing and promotion budget
• Develops functional requirements for product enhancements and new products to ensure that requirements identify the market need/problem, and leads cross functional team to develop the solution that best meets the market need/problem
• Serves as interface with global marketing and development team on global new product and program launches to define and communicate local customer and business needs
• Determines required marketing mix to support annual/strategic plan objectives
• Provides direction and collaborates across the organization as appropriate for the development of marketing programs and marketing literature that compliment product and channel needs
• Works with supply chain to ensure customer satisfaction
• Assists Sales/Customer Marketing in pricing and bid preparation


Annual Marketing Plan and Budget
• Develops and executes the annual marketing plan for the platform and assigned program
• Leads work with agencies and internal Creative Services in the creation and management of strategic sales materials and clinical programs to promote and educate on our products
• Establishes platform/product sales, profit and A&P marketing budgets
• Measures and monitors performance against plan and program effectiveness
• Modifies plans or implements corrective actions as necessary


Competitive/Market Analysis
• Evaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirements
• Formulates and executes successful competitive research and action plan development


Sales Support and Interface
• Develops channel specific marketing strategy and programs
• Responds to product and platform related questions in support of sales team
• Supports sales training and provides sales support as needed
• Participates in appropriate trade/customer functions
• Participates on customer teams as appropriate

KEY RELATIONSHIPS:


Targeted customers, agency/vendor network, key opinion leaders, healthcare professionals, professional societies

Qualifications & Requirements

EXPERIENCE AND EDUCATION REQUIREMENTS:


• Education: Undergraduate degree in business, healthcare administration, marketing or a related discipline or related experience. MBA preferred.
• Experience: 3 years of Marketing, Sales or Customer experience, with a demonstrated track record of success. Experience in medical nutrition ideal. Experience in either medical marketing or sales with a top-tier healthcare organization strongly preferred.

 
PREFERRED SKILLS:

 Demonstrated leadership presence, negotiation and persuasion skills
• Analytical rigor (research assessment, business performance data, financial assessments)
• Ability to assess, develop and implement innovative business opportunities
• Proven ability to work cross-functionally and lead teams
• Strong interpersonal/communications skills
• Timeline/critical path management
• Collaborative, strong team player
• Strong verbal and written communication skills with internal and external stakeholders
• Knowledge of US healthcare industry including: HCP influencing and demand generation models; reimbursement structures; healthcare distribution system; healthcare pricing and tender process. Nutrition experience and / or medical device experience is a definite plus


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Contact Information
Company Name: Nestle
Website:https://nestleusa.taleo.net/careersection/2/jobdetail.ftl?job=19005956&lang=en&src=JB-13200
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