Job Title: Marketing Program Manager 2 - Consumer Deposits Acquisition
Saint Louis, MO
Advertising/Marketing/Public Relations, Finance/Economics, Financial Services, Information Technology, Insurance, Legal, Military, Retail/Wholesale, Sales, Executive Management, Research & Development
Marketing Program Manager 2 - Consumer Deposits Acquisition Job Description
At Wells Fargo, we want to satisfy our customersâ financial needs and help them succeed financially. Weâre looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where youâll feel valued and inspired to contribute your unique skills and experience.
Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.
The mission of Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes.Â In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargoâs business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.
As part of the Payments, Virtual Solutions and Innovation (PVSI) Marketing Operating Committee Team, this role sits on the Retail Products team supporting Consumer Deposits and will be responsible to develop, deploy, and optimize strategy for consumer checking initiatives. This role will support the strategy, development and execution of an integrated marketing strategy.Â Will work closely to help lead a cross-functional team made up of representatives from the line of business, marketing partners and agencies, legal, risk and compliance teams.
Key Responsibilities include:Â Â
Assist with developing and managing marketing strategy for Consumer Deposits checking acquisition initiatives
Lead implementation of complex marketing programs in a cross-matrixed organization
Partner with Insights & Analytics to maintain regular campaign performance reporting, synthesize learnings and recommend campaign plan adjustments
Collaborate with his/her immediate supervisor to articulate/recommend initiatives for future growth initiatives
Stay abreast of key competitor activity and potential impacts to future campaigns
Ensure adherence to compliance regulations and policies with a focus on risk management
*This is an office-based position, not a telecommute / remote position*
6+ years of marketing experience
Knowledge and understanding of marketing with leading-edge advertising campaigns
Outstanding problem solving and analytical skills with ability to turn findings into strategic imperatives
Ability to simultaneously lead multiple projects
Good analytical skills with high attention to detail and accuracy
Ability to take on a high level of responsibility, initiative, and accountability
Ability to influence and collaborate at all internal organizational levels
A BS/BA degree or higher
Other Desired Qualifications
Financial industry marketing experience, specifically with deposit products
Experience with incentive offer strategy development and execution
Experience using Aprimo workflow tool or similar official system of record and job tracking program
Experience with upper and lower funnel digital campaigns. Working knowledge of paid, owned and earned channels, including digital and social marketing campaign experience
Experience with budgeting, forecasting, and measurement of marketing campaigns
NC-Charlotte: 401 S Tryon St - Charlotte, NC MN-Minneapolis: 600 S 4th St - Minneapolis, MN IA-West Des Moines: 7001 Westown Pkwy - West Des Moines, IA
All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.
Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.