Customer Service Associate in Maineville, OH
Product Manager, Surgical Gloves
Company: Cardinal Health Location: Dublin, OH Employment Type: Full Time Date Posted: 09/23/2020 Expire Date: 11/18/2020 Job Categories:
Advertising/Marketing/Public Relations, Customer Service and Call Center, Finance/Economics, Healthcare, Practitioner and Technician, Information Technology, Legal, Manufacturing and Production, Sales, Executive Management, Research & Development
Product Manager, Surgical Gloves
The Global Commercial Enablement Manager is Responsible for the creation and optimization of the brand, product line messaging, and value proposition for the global surgical gloves business while ensuring consistency across all geographies.
Provides strategic guidance and content recommendations to all Regional Marketing teams globally looking to develop content or campaigns, but once the strategy is set, execution of the content and assets are managed by the respective regional teams. Has responsibility for identifying desired claims and messaging platforms around new product launches and obtaining substantiation and approval for use on packaging and other launch collateral. Collaborates closely with Medical Affairs, Digital Marketing, Sales Training and Sales Enablement, Customer Engagement, R&D, Legal, and Regulatory teams. Works hand-in-hand with upstream portfolio and product managers and downstream regional marketers on a daily basis.
Daily Responsibilities of the Global Commercial Enablement Manager
Manage brand and product messaging and positioning
Enhance each regions go-to-market strategies and provide strategic recommendations on marketing toolkit and execution strategy
Work with Global Portfolio Manager to develop and organize commercialization plans
Materialize Global Portfolio Managers value proposition and ensure it aligns with overall surgical gloves value proposition and messaging (new product launch, market expansion, clinical messaging campaign, etc.)
Work with Global Portfolio Manager and Regional Marketing to understand training needs of new product launches and to define training curriculum and resource requirements. Not responsible for actual training.
Working with Regional Marketing and upstream Global Product Manager to understand barriers to success for existing technologies and to manage and prioritize working list.
Help determine resources required to have commercial success in region targeted for expansion by working closely with in-region marketing.
Working closely with Med Affairs & in-region teams on managing and maintaining KOL community and generating new clinical evidence as needed
Collaborates with Global Regional Marketing partners to aggregate marketing plans in order to identify priorities for each region, alignment with GBU strategy, and identify where BU and cross functional support is needed. This effort will play into the annual SG&A budget process
Manages marketing budget for surgical gloves and other product businesses under VP of Marketing
General Accountabilities of Product Management
Manage the global revenue/profit for product lines within a product portfolio.
Develop the global product strategy for the product line(s), working with both regional and Channel Marketing leaders.
Demonstrate advanced knowledge of marketing and product management disciplines necessary for building business plans, product plans, and marketing plans.
Utilize market trends, customer needs, and competitive positioning to develop preferred product offerings for targeted segments and channels.
Understand methods available to execute primary research that are necessary to drive product line/portfolio decisions.
Can identify market opportunities through primary and secondary market research and take action by implementing and managing solutions that meet customer needs.
Identify and remain current on market trends. Determine product lifecycle implications and make decisions to drive market competitiveness and to achieve sustainable economic success.
Translate market and customer needs across multiple regions and channels into clearly defined product requirements and product line strategy.
Ensure that all promotional, launch, and marketing activities align with the overall portfolio strategy and facilitate proper communication and collaboration with all applicable marketing resources across regions and channels.
Demonstrate strong financial acumen and logical decision making in the general business environment. Understand and demonstrate sound thought processes as it relates to business cases, investment requests, forecasting, pricing, deal structures, and assessing strategic options.
Strong ability to influence and work collaboratively with cross-functional teams including R&D, sourcing, manufacturing, enterprise marketing, enterprise contracting, strategic pricing, customer service, DMG, finance, quality, regulatory, legal, inventory, regional and channel teams, and others. Serve as an effective and inspirational leader to the product management team and cross-functional teams supporting product management.
Take informed risk and be biased toward action.
What Product or Solutions Marketing contributes to Cardinal Health
Marketing assesses customer needs, market conditions and competition to inform business strategy. This function implements the business strategy by developing and commercializing products and services and managing them throughout their full life cycles.
Product & Solutions Marketing defines marketing strategies and manages products and services throughout their life cycles to meet and exceed revenue and profitability objectives. This family identifies customer needs and conducts market research to inform marketing strategies and offerings. This family also defines pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
Bachelors degree in related field, or equivalent work experience, preferred.
4+ years experience in related field, preferred.
Proficient with MS Office Applications
What is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
May contribute to the development of policies and procedures
Works on complex projects of large scope
Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives
Completes work independently receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues
Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.