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Featured Employers
CRMS Portfolio Leaders
Company: Wells Fargo
Location: Wilmington, DE
Employment Type: Full Time
Date Posted: 01/20/2021
Expire Date: 03/06/2021
Job Categories: Banking, Finance/Economics, Financial Services, Information Technology, Insurance, Internet/E-Commerce, Manufacturing and Production, Military, Retail/Wholesale, Sales, Purchasing, Research & Development, Web Technology
Job Description
CRMS Portfolio Leaders
Job Description

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.92 trillion in assets. Wells Fargo's vision is to satisfy our customers' financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,200 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 31 countries and territories to support customers who conduct business in the global economy. Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 30 on Fortune's 2020 rankings of America's largest corporations.

Wells Fargo Consumer Lending

Wells Fargo's Consumer Lending businesses empower millions of customers to achieve their dreams every day. Whether it's buying a home, purchasing a car, funding a significant purchase, or making important daily credit card purchases, Consumer Lending provides important credit products and services that help our customers succeed. The group includes Home Lending, Auto, Credit Cards, Retail & Merchant Services, Personal Lending, Consumer Lending Control, and Consumer Lending Shared Services.

The Position

At Wells Fargo, our vision is to satisfy our customers' financial needs and help them succeed financially.  You will demonstrate leadership through contributing to a company culture that supports customers in achieving their financial goals and communities in continuing to thrive.  As part of a team that serves one in three American households, you will play a vital role in living our commitment to the highest ethical standards and maintaining the valued trust of our customers and communities.

Three different leadership roles: These critical portfolio general management roles will manage their segment, products, benefits and P&Ls end to end.  The new roles will lead the Cash, Value, and Rewards product teams respectively. These portfolio teams will assume P&L ownership and own the strategy for their respective products and consumers. The Cash Product team will manage the mass affluent segment and the Cash portfolio. The Value Product team will manage the mass segment and the non-rewards portfolio. The Rewards Product team will manage the affluent segment and the Rewards suite of products.

Specifically this leader will oversee:

Portfolio growth by leading efforts with the various partners to identify optimization opportunities to improve profitability (acquisition, customer experience and portfolio efforts). Including:

  • Management of their respective product P&Ls
  • Setting the overall goals and business strategy for product targeting, acquisition bonus/intro options to drive desired customers to products
  • Ensuring products are priced based on a risk/return framework based on value delivered
  • Continually tracking marketplace for pricing trends and ensure products priced competitive to market
  • Ensuring compliance with WF policy requiring Business to annually review and certify card fees/pricing
  • Oversight of product messaging and product positioning
  • Setting strategies for programs to drive sales, usage, redemption
  • Development of the strategy and policy for customer retention practices
  • Identifying and aligning on the known dependencies across the teams in support of new product and benefit developments
  • Identify CX gaps within their portfolio and  collaborate with teams on execution
  • Adaptation of operational risk programs to comply with change as defined by the Operational Excellence organization
  • Solve for issues, corrective actions and remediation's that arise on the products with cross functional partners and execution of those issues
  • Own operational risk programs as required under enterprise policy (Major Requirements assigned by Compliance, Business Processes (self-assigned), Controls (self-assigned)

Required Qualifications

  • 10+ years of product development and product management experience
  • 10+ years of management experience

Other Desired Qualifications
  • Proven ability to develop and implement a strategic plan within a business and lead it to completion
  • Excellent communication skills and the ability to effectively communicate and influence across a range of partners and multiple levels of leadership; ability to recognize the appropriate level of detail for the audience
  • Highly organized and detail-oriented
  • Inclusive thinker, good listener, who will seek other point of views in making decisions
  • Adaptable to changing business needs, priorities and responsibilities in a fast-paced environment
  • Solid project management skills and experience in overseeing multiple projects at a time
  • Experience developing strategic to drive critical business decisions
  • Proven ability to collaborate with others, initiate action plans, manage change, make high impact decisions and complete challenging assignments


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Contact Information
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