Advertising and Recruiting Specification Sheet

* Click on the links to see examples for each specification
2025 Annual Conference & Career Fair
Thank you so much for your commitment to attend our HBCU CONNECT Annual Conference and Career Fair!
We are excited to have you on board as your participation is critical in making our conference a huge success.

Please see the next steps below for your participation in our event June 26th - June 27th, 2025.

High Priority Items
  1. Email us the first name, last name, and email address of each attendee on your team.
  2. Book your hotel room(s) as soon as possible (hotel will likely sell out): Gaylord National Resort & Conference Center - BOOKING LINK
  3. If you are a Silver, Gold or Platinum level sponsor, please provide us with the speaker name(s) and the desired topic/title for your Professional Development Session.
  4. Review your invoice (link above) to make sure everything is correct.
Medium Priority Items
  1. Please Provide:
    • Company Logo (300x250 pixels in size) you would like for us to use on our website and marketing materials.
    • List of participating recruiters (First Name, Last Name, Email). Please note we need at least one company rep at the event for the Thursday evening VIP recruitment networking session (June 26th).
    • Power Point Slides you would like shown during the event on projector screens (Up to 3)
    • List of types of candidates you typically hire. A list of job links is fine as well if that is easier.
  2. Review the Exhibitor Information Package which includes important information for your booth set up (booth setup, shipping info, etc.): Information Packet
Other Items
  1. Need to add more attendees? Registration Link for additional booth reps.
  2. Check out the Event Landing Page for a full description of the Conference and Career Fair, click here.
  3. Reply back with any questions! Let's discuss at your convenience.
What to Bring to The Event
We will provide you with table space at our career fair where you can share the following:
  • Booth decorations and/or backdrop (6 feet width)
  • Recruitment Brochures / Handouts with information about your company and opportunities available.
  • Recruitment materials that may include information about your stance on diversity.
  • Small snacks to attract folks to your table area (mints, gum, candies).
  • Branded items such as pens, pencils, note pads, folders, water bottles, and miniature hand sanitizer are always welcomed options.
Event Contacts:
Here is your main point of contact for any event related questions:
Doug Menifee, 614.383.8182, annualevent@hbcuconnect.com
2025 Fall Virtual Conference & Career Fair
Materials Needed:
  1. Booth Name: Name of the company
  2. Company Logo: A high-resolution company logo, preferably 400x400px.
  3. Company Description for Booth: It should be engaging and informative, highlighting key aspects of what your company has to offer job seekers.
  4. List of Booth Representatives:
    Please provide full name and email address of each person working your booth. You can optionally provide times of the day when they’ll be available.
Booth Setup:
While our team will invite you to a training session and will be there to help you with booth set up, please look over these instructions: https://vfairssupport.zendesk.com/hc/en-us/articles/4411119962897-How-to-Access-the-Booth-Setup-Form
2025 Spring Virtual Conference & Career Fair
Materials Needed:
  1. Booth Name: Name of the company
  2. Company Logo: A high-resolution company logo, preferably 400x400px.
  3. Company Description for Booth: It should be engaging and informative, highlighting key aspects of what your company has to offer job seekers.
  4. List of Booth Representatives:
    Please provide full name and email address of each person working your booth. You can optionally provide times of the day when they’ll be available.
Booth Setup:
While our team will invite you to a training session and will be there to help you with booth set up, please look over these instructions: https://vfairssupport.zendesk.com/hc/en-us/articles/4411119962897-How-to-Access-the-Booth-Setup-Form

Training Call Recording:
https://hbcuconnect.zoom.us/rec/share/3OhSO7wVtH3hFFn8cON3reBtdbzQhCCg8bdDNiSwfjygoPVn9ITA-lKdCdbbanGg.fscEf3KdRjEbmMZQ
Passcode: nCarx6?X
Banner Advertising
Banner ads are accepted in the following formats:
  • JPEG/JPG
  • GIF
  • Third party banner ad code)
Banner ads are accepted in the following dimensions (in pixels):
Additional information needed
  • Target URL (web address) where you want users to go to when your banners are clicked


Currently, animated banners should be no longer than 15 seconds before it loops.

If you purchased a post-login interstitial or lead-generation ad, the acceptable formats and dimensions are as follows:
  • plain HTML coding is acceptable
  • 600x500 is the only acceptable dimension
If you have a lead-generation ad, please let us know what information you want to capture and who you want the leads to be sent to (e-mail address). We can send you our leads daily or weekly.
DEIB Training, Strategy & Consulting
Let us set up our consulting services on your schedule. Let's pick a date and time that works for both parties and then invite your colleagues as needed.
Direct Email Blast
You can submit your E-mail Blast materials in the following formats:
  • JPEG/JPG
  • GIF
  • HTML (with JPEG/JPG and/or GIF images included)
The width of the material you submit should be between 600 and 750 pixels wide. There is no length limit. Additional information needed:
  • If sending a JPEG/JPG or GIF image as the e-mail blast,
    • please provide the target URL (web address) where you want users to go to when your email blast image is clicked
    • OR
    • let us know what part of the image you want to be "clickable" along with the target URL.
  • The preferred SUBJECT line text for the e-mail blast
  • The preferred date you want the e-mail blast to go out
Please provide materials to us at least 2 business days from the expected time you want the e-mail blast to launch.
Diversity Candidate Sourcing
If you decide that you would like to have us source and recommend diverse candidates for you, we like to follow this simple process to get our recruiters working to find candidates on your behalf:
  1. You provide us with the candidate profiles that you would be looking to hire. Typically, we would work on 3 to 4 profiles at a time, with such information as level of experience, collegiate major, area of employment, geography, and industry experience.
  2. Once we have the candidate profiles we will be sourcing, the HBCU CONNECT team will implement a marketing plan and a list of databases that we can mine to generate candidates.
  3. We set up a landing page on our website where interested candidates can register and upload a resume.
  4. We begin sourcing candidates and inviting them to submit their information if we do not already have it on file.
  5. We screen all interested candidates.
  6. We send over a report each week (usually on Mondays) with all new candidates, and status updates on candidates from previous weeks, such that we can mutually track the candidates through your interview process and insure that we are finding the correct talent.
  7. Repeat process as new candidate profiles are shared/removed.
Employer Showcase
For the Employer Showcase, please provide to us the following materials:
  • a 120x60 (in pixels) logo in either JPEG/JPG or GIF format. We can not accept HTML tracking code in place of the logo.
  • the text (which can include links) that you want posted.
Generally, you would want text to explain who you are and what your company is about.

You can find Employer Showcases at http://www.hbcuconnect.com/cgi-bin/jobs/employerShowcase.cgi for examples.
Exclusive Diversity Recruitment Event
To coordinate and price an event we will need desired locations, talent profiles, desired timeframe, desired attendance numbers, and budget.
Featured Employer Ad
Featured Employer Banner Ads are accepted in the following formats:
  • JPEG/JPG
  • GIF
  • HTML (external banner tracking code)
These banner ads are only accepted in the following dimensions (in pixels):
Additional information needed
  • Target URL (web address) where you want users to go to when your banners are clicked
HBCU Alumni Magazine
Specifications For Electronic Media

All ads provided to HBCU Connect Alumni Magazine must be submitted in the following digital format:
  • Include your name and contact information (e-mail, phone) with your e-mail or mail correspondence.
  • CMYK (full-color process)
  • PDF file exported to 300 dpi is preferred. TIFF, EPS, or JPEG is also acceptable.
  • • For full page bleed ads, file size should be 8.5" x 11" with a .125" bleed (8.75" x 11.25" total size). The live area for text and critical graphics within the ad is 7.5" x 10".

Magazine Printing Specifications
  • Stock: 80# Gloss Text
  • Cover Stock: 80# Gloss
  • Full Page (no bleed) - 7.5" x 10"
    Full Page (with bleed) - 8.75" x 11.25"
  • Half Page - 7.5" x 4.875"
  • The trim size is 8.5" x 11"
  • Finishing: Collated, folded and 2-staple saddle stitched


Editorial content specs:
1 page article = 300 words.
2 page article = 700 words
HBCU Student Magazine
Specifications For Electronic Media

All ads provided to HBCU Connect Student Magazine must be submitted in the following digital format:
  • Include your name and contact information (e-mail, phone) with your e-mail or mail correspondence.
  • CMYK (full-color process)
  • PDF file exported to 300 dpi is preferred. TIFF, EPS, or JPEG is also acceptable.
  • For full page bleed ads, file size should be 4.25" x 5.5" with a .125" bleed (4.5" x 5.75" total size). The live area for text and critical graphics within the ad is 3.75" x 5".

Magazine Printing Specifications
  • Stock: 100# Gloss Text
  • Full Page (no bleed) - 3.75" x 5"
    Full Page (with bleed) - 4.5" x 5.75"
  • Half Page - 4.5" x 2.875"
  • The trim size is 4.25" x 5.5"
  • Finishing: Collated, folded and 2-staple saddle stitched


Editorial content specs:
1 page article = 170 - 190 (max) words.
1.5 page article = 270 words
2 page article = 380 words
Internship Program Promotion
Please send over a list of Internship opportunities, and any program materials you have that you would like for us to promote, and where candidates should apply.

If you would like for us to collect resumes for you for the opportunities, just let me know and we will collect and deliver the intern candidates for you!

Once we receive the internship information we will launch the following:
  1. One (1) Email Blast
  2. One (1) Newsletter Content Listing
  3. Site Banner Ads for 2 months
  4. One (1) Social Media Post on all platforms

Please see specs for each of the individual items listed to find out what is needed for each.
Job Pack Bundle
We will need an active account for the person who will be posting the jobs from this pack. At this time, we can only grant access to one account to post jobs, but if multiple people are needed, please contact us so that we can discuss the best possible solution. Please send over the First Name, Last Name, and Email Address of the person who will be posting the jobs so that we can give that person the correct access and job posting limit. We will set up the accounts within 24 hours and set the default password on the accounts to 'guest'.
Job Scraping / Import
Please provide a link to an XML from your job board. Contact the administrator of your job board if you are unsure.
Newsletter Content Listing
For the newsletter content listing, we will need the following:
  • A 1280x720 graphic image or logo (only JPG or GIF image).
  • The text (which can include links and HTML) that you want posted in the listing.
  • Week in which you would like us to run your ad.
If you do not have the specified dimension, you can send us what you have and we can size it for you.
Newsletter LeaderBoard
The newsletter banner ad can be in the following formats:
  • JPEG/JPG
  • HTML (external banner tracking code)
  • GIF
The only size accepted is:
  • 468x60
Additional information needed:
  • Target URL (web address) where you want users to go to when your banners are clicked
  • The potential week/date you would like the newsletter banner to run. Usually the newsletter is sent every Monday morning.
Press Release
Press Releases are typically written by our in-house editorial team, but if you would like to provide us with editorial content to publish as a press release, please include an image with dimensions of 1280x720, a headline or title for the press release no more than 125 characters, and then the body / text for the press release that can be unlimited.
Social Media Post
Please provide the following:
  • A 1280x720 image or similar dimensioned image (jpg, gif, png)
  • Title or Subject Line for post
  • Content or text to be displayed along with post (one paragraph), but there is no text limit for facebook.
  • A link/URL that leads to a web site destination of your choice.
  • For Twitter provide a link along with 280 characters.
Sponsored Content Ad
Images or logos of the content ads are accepted in the following formats:
  • JPEG/JPG
  • GIF
Additional information needed
  • Target URL (web address) where you want users to go to when your ads are clicked
  • Text that you want displayed on the content ad. Please use no more than 150 characters
  • Preferred title of your content ad. No more than 45 characters.
Unlimited Jobs
Please send over a list of employees that should have access to post job listings, providing us with the following information:
  • First Name
  • Last Name
  • Email Address
We will set up the accounts within 24 hours and set the default password on the accounts to 'guest'.
Unlimited Resumes
Please send over a list of employees that should have access to our resume database with the following information:
  • First Name
  • Last Name
  • Email Address
We will set up the accounts within 24 hours and set the default password on the accounts to 'guest'.
Video Showcase
You can submit your Video Showcase in the following format:
  • MOV
  • WMV
  • AVI
  • MPG
  • SWF
  • FLV
  • RM
  • QT
  • HTML video embed code (e.g. from Youtube, etc.)
Currently, we do not have any size requirements.
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