Advertising and Recruiting Specification Sheet

* Click on the links to see examples for each specification
Annual HBCU Alumni Recruitment Reception
Materials Needed from All Partners for HBCU Alumni Weekend Recruitment Reception participation:
  • Company Logo you would like for us to use on our website and marketing materials.
  • List of participating recruiters (First Name, Last Name, Email)
  • Power Point Slides you would like shown during the event on projector screens (Up to 3)
  • List of types of candidates you typically hire. A list of job links is fine as well if that is easier.
  • We highly recommend that you wear company apparel (T-Shirts, Polos, or Button Ups) with your company logo etc so that candidates can identify you during the networking reception.
  • Annual HBCU Alumni Weekend Sponsorship & Recruitment Reception
    Materials Needed from All Partners for HBCU Alumni Weekend participation:
  • Company Logo you would like for us to use on our website and marketing materials.
  • List of participating company representatives (First Name, Last Name, Email)
  • Power Point Slides you would like shown during the event on projector screens (Up to 3)
  • List of types of candidates you typically hire. A list of job links is fine as well if that is easier.
  • Banner Advertising
    Banner ads are accepted in the following formats:
    • JPEG/JPG
    • GIF
    • HTML (external banner tracking code)
    Banner ads are accepted in the following dimensions (in pixels):
    Additional information needed
    • Target URL (web address) where you want users to go to when your banners are clicked


    Currently, animated banners should be no longer than 15 seconds before it loops.

    If you purchased a post-login interstitial or lead-generation ad, the acceptable formats and dimensions are as follows:
    • plain HTML coding is acceptable
    • 600x500 is the only acceptable dimension
    If you have a lead-generation ad, please let us know what information you want to capture and who you want the leads to be sent to (e-mail address). We can send you our leads daily or weekly.
    Boutique Exclusive Diversity Recruitment Event
    To coordinate and price an event we will need desired locations, talent profiles, desired timeframe, desired attendance numbers, and budget.
    Direct Email Blast
    You can submit your E-mail Blast materials in the following formats:
    • JPEG/JPG
    • GIF
    • HTML (with JPEG/JPG and/or GIF images included)
    The width of the material you submit should be no wider than 600 pixels in size. There is no length limit. Additional information needed:
    • If sending a JPEG/JPG or GIF image as the e-mail blast,
      • please provide the target URL (web address) where you want users to go to when your email blast image is clicked
      • OR
      • let us know what part of the image you want to be "clickable" along with the target URL.
    • The preferred SUBJECT line text for the e-mail blast
    • The preferred date you want the e-mail blast to go out
    Please provide materials to us at least 2 business days from the expected time you want the e-mail blast to launch.
    Direct Email Blast
    You can submit your E-mail Blast materials in the following formats:
    • JPEG/JPG
    • GIF
    • HTML (with JPEG/JPG and/or GIF images included)
    The width of the material you submit should be no wider than 600 pixels in size. There is no length limit. Additional information needed:
    • If sending a JPEG/JPG or GIF image as the e-mail blast,
      • please provide the target URL (web address) where you want users to go to when your email blast image is clicked
      • OR - let us know what part of the image you want to be "clickable" along with the target URL.
    • The preferred SUBJECT line text for the e-mail blast
    • The preferred date you want the e-mail blast to go out
    Please provide materials to us at least 2 business days from the expected time you want the e-mail blast to launch.
    Employer Showcase
    For the Employer Showcase, please provide to us the following materials:
    • a 120x60 (in pixels) logo in either JPEG/JPG or GIF format. We can not accept HTML tracking code in place of the logo.
    • the text (which can include links) that you want posted.
    Generally, you would want text to explain who you are and what your company is about.

    You can find Employer Showcases at http://www.hbcuconnect.com/cgi-bin/jobs/employerShowcase.cgi for examples.
    Facebook/Twitter Post
    Please provide the following:
    • A 510x255 image (jpg, gif, png)
    • Title or Subject Line for post
    • Content or text to be displayed along with post (one paragraph), but there is no text limit for facebook.
    • A link/URL that leads to a web site destination of your choice.
    • For Twitter provide a link along with 140 characters.
    Featured Employer Ad
    Featured Employer Banner Ads are accepted in the following formats:
    • JPEG/JPG
    • GIF
    • HTML (external banner tracking code)
    These banner ads are only accepted in the following dimensions (in pixels):
    • 180x150
    Additional information needed
    • Target URL (web address) where you want users to go to when your banners are clicked
    HBCU Alumni Magazine
    Specifications For Electronic Media

    All ads provided to HBCU Connect Alumni Magazine must be submitted in the following digital format:
    • Include your name and contact information (e-mail, phone) with your e-mail or mail correspondence.
    • CMYK (full-color process)
    • TIFF, PDF, EPS, or JPEG file format. This should be flattened 300 dpi TIFF (with rasterized type) and high resolution PDF. No JPG or EPS.
    • If submitting a full page bleed ad, be sure to add 5/8" to top, bottom, and both side margins to allow a 1/8" bleed from the edge of the page (8.75" wide x 11.25" height). Keep all type and critical matter within the 7.5" x 10" dimension of the ad.

    Magazine Printing Specifications
    • Stock: 80# Gloss Text
    • Cover Stock: 80# Gloss
    • Full Page (no bleed) - 7.5" x 10"
      Full Page (with bleed) - 8.75" x 11.25"
    • Half Page - 7.5" x 4.875"
    • The trim size is 8.5" x 11"
    • Finishing: Collated, folded and 2-staple saddle stitched


    Editorial content specs:
    1 page article = 300 words.
    2 page article = 700 words
    HBCU Student Magazine
    Mechanical Specs
    • Digital files required. Trim size of magazine: 4.25" x 5.5". Full page bleed size: 4.5" x 5.75".
    • Files for full page ads should be built at 100% with bleed (4.5" x 5.75"), as single pages
    • Files for half page ads should be built at 100% with bleed (4.5" x 3")
    • Electronic files accepted in the following formats: JPG, TIF, EPS, and PDF.
    • Include all printer/screen fonts, logos and linked artwork. All artwork must be in CMYK mode. Images must be a minimum of 300 dpi (resolution) and actual size.
    • Images should not be compressed
    • Mail all files to: oncampus@hbcuconnect.com

    Magazine Printing Specifications
    • Stock: 100# Gloss Text
    • Flat Size: 8.5 x 5.5 inches
    • Finished Size: 4.25 x 5.5 inches
    • Inks: 4 Color Process
    • Sides: Double
    • Finishing: Collated, folded and 2-staple saddle stitched


    Editorial content specs:
    1 page article = 170 - 190 (max) words.
    1.5 page article = 270 words
    2 page article = 380 words
    Internship Program Promotion
    Please send over a list of Internship opportunities, and any program materials you have that you would like for us to promote, and where candidates should apply.

    If you would like for us to collect resumes for you for the opportunities, just let me know and we will collect and deliver the intern candidates for you!

    Once we receive the internship information we will launch the following:
    1. Email Blast
    2. Newsletter Content Listing
    3. Website Content Ads
    4. Social Media Push
    Job Scraping
    We just need to know the url to your job listings.

    If you have a link to an xml feed for your jobs that would be great, otherwise a link to your job listings is fine.
    Newsletter Content Listing
    For the newsletter, homepage, or regular content listing, we will need the following:
    • a 100x100 OR 150x150 graphic image or logo (only JPG or GIF image).
    • the text (which can include links and HTML) that you want posted in the listing.
    If you do not have the specified dimension, you can send us what you have and we can size it for you.
    Newsletter Content Listing
    For the newsletter, homepage, or regular content listing, we will need the following:
    • A 300x250 graphic image or logo (only JPG or GIF image).
    • The text (which can include links and HTML) that you want posted in the listing.
    • Week in which you would like us to run your ad.
    If you do not have the specified dimension, you can send us what you have and we can size it for you.
    Newsletter LeaderBoard
    The newsletter banner ad can be in the following formats:
    • JPEG/JPG
    • HTML (external banner tracking code)
    • GIF
    The only size accepted is:
    • 468x60
    Additional information needed:
    • Target URL (web address) where you want users to go to when your banners are clicked
    • The potential week/date you would like the newsletter banner to run. Usually the newsletter is sent every Monday morning.
    Sponsored Content Ad
    Images or logos of the content ads are accepted in the following formats:
    • JPEG/JPG
    • GIF
    Additional information needed
    • Target URL (web address) where you want users to go to when your ads are clicked
    • Text that you want displayed on the content ad. Please use no more than 150 characters
    • Preferred title of your content ad. No more than 45 characters.
    Unlimited Jobs
    Please send over a list of employees that should have access to post job listings, providing us with the following information:
    • First Name
    • Last Name
    • Email Address
    We will set up the accounts within 24 hours and set the default password on the accounts to 'guest'.
    Unlimited Resumes
    Please send over a list of employees that should have access to our resume database with the following information:
    • First Name
    • Last Name
    • Email Address
    We will set up the accounts within 24 hours and set the default password on the accounts to 'guest'.
    Video Showcase
    We accept videos for our You can submit your Video Showcase in the following format:
    • MOV
    • WMV
    • AVI
    • MPG
    • SWF
    • FLV
    • RM
    • QT
    • HTML video embed code
    Currently, we do not have any size requirements.
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