HBCU Sports Menu

HBCU Sports
View Latest Posts
View Subscriptions
Posting Instructions

Active Bloggers

HBCU CONNECT HBCU CONNECT
Central State University class of 1995
Reggie Culpepper Reggie Culpepper
Clark Atlanta University class of 1998
Will Moss Will Moss
Hampton University class of 1995
Kennedy Williams Kennedy Williams
Spelman College class of 2020
LaMarr Blackmon LaMarr Blackmon
Cal St Univ, Long Beach class of 1992
Phoebe  Caldwell Raymond Lowe Phoebe Caldwell Raymond Lowe
University of Arkansas, Little Rock class of 2021
Kara Masterson Kara Masterson
class of
Kamal Imani Kamal Imani
New York Inst of Tech class of 1997

CBS Inks Multi-Year Agreement to Televise HBCU All-Star Game!

CBS Inks Multi-Year Agreement to Televise HBCU All-Star Game!
Posted By: Will Moss on March 08, 2021

CBS Sports and HBCU All-Stars, a Black-owned sports marketing and event company founded by Travis L. Williams, have partnered to create the HBCU All-Star Game, a college basketball showcase highlighting the best HBCU (Historically Black Colleges and Universities) players in the country. The event, which starts in 2022 in New Orleans, will be played on the Sunday of Final Four weekend in the host city, airing live on the CBS Television Network.

“At CBS Sports, we share ViacomCBS’ strong belief that diversity, equity and inclusion are integral to creating meaningful change and opportunities for our employees,” says Sean McManus, Chairman, CBS Sports. “We are proud to partner with Coach Williams, HBCU All-Stars and HBCUs across the country to support the next generation of leaders and we are excited to provide a national platform for this All-Star game to celebrate and honor the rich history, tradition and contributions of HBCUs to the sport of college basketball.”

In addition to the game, ViacomCBS announced the establishment of a multi-year commitment to HBCUs with the creation of an annual scholarship fund and internship opportunities in an effort to foster, highlight, identify and recruit the many talented and accomplished students from all HBCUs.

“We are excited about the opportunity to showcase HBCU student-athletes and coaches on a national stage during college basketball’s biggest weekend,” says Williams, who graduated from Georgia State and coached at Tennessee State and Fort Valley State. “This historic endeavor with CBS Sports will raise national awareness of our prestigious HBCUs and our long legacy of academic and athletic achievement. This is far more than a game; it will include the entire HBCU cultural experience. As a Black-owned sports marketing company, it is a true blessing to be in a position to amplify the Black history and excellence that has too often been overlooked. New Orleans is the perfect location for this inaugural event and we look forward to a bright future in the years to come.”

Surrounding the game, HBCU All-Stars will stage the HBCU All-Star Game Experience, a week-long festival that will kick off the week on Tuesday and conclude the following Tuesday after the National Championship game.



The event will celebrate Black culture, Black excellence and Black history through the HBCU Experience and will be highlighted by a college admissions fair.

As part of CBS Sports’ ongoing commitment to highlight Black stories on its platforms and to kick off this partnership with HBCU All-Stars this year, the Network will televise three one-hour programs focused on HBCUs and their contributions to college basketball on Sunday, April 4 beginning at 3:00 PM, ET. There will be a documentary on the legendary John McLendon – the first person to be enshrined to the Basketball Hall of Fame as both a coach and a contributor – as well as one on Earl “The Pearl” Monroe and Winston-Salem State, the first HBCU to win an NCAA championship in any sport. The final hour will be an original program from CBS Sports that showcases the HBCU experience and culture.

Furthering its commitment to HBCUs, ViacomCBS has established an annual scholarship fund and internship opportunities dedicated to HBCU students, with both programs beginning this year.

“Part of our commitment to advancing diversity, equity and inclusion is to ensure we use our platforms to highlight diverse communities, create equitable access to opportunities and expand pathways for underrepresented talent with intentionality and focus,” says Marva Smalls, EVP, Global Head of Inclusion at ViacomCBS. “We’re proud to strengthen these efforts by establishing this commitment to our nation’s HBCUs and supporting their incredible students pursuing careers in media, entertainment and sports.”

In the first year of this initiative, ViacomCBS has donated $100,000 to the United Negro College Fund to establish the scholarship fund, which is available to current students attending HBCUs who have demonstrated an interest in media, entertainment and sports as well as shown strong leadership ability. All majors are eligible to apply but applicants must have a minimum 3.0 GPA and must qualify to receive federal Pell Grant funding. Awardees of this scholarship will have the ability to apply for renewed funding to help remove financial barriers to their matriculation.

Through its internship program, ViacomCBS aims to provide firsthand experience and mentorship to HBCU students to create a pipeline for those interested in a career in the sports and entertainment industry. Each year during the agreement, a minimum of five internships will be dedicated to current HBCU students across the corporation, with at least one specifically within CBS Sports.
If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!
Comments
Please Login To Post Comments...
Email:
Password:

 
More From This Author
Full-Time Rotational Development Programs for Current HBCU Students Announced on HBCUConnect.com!
Walgreens Offering An Awesome Opportunity for Black MBAs to Join The Company!
Intel Launches New 'Returnship' Program to Help Diverse Professionals Rejoin the Workforce!
DJ D-NICE to Perform at The McDonald's Magic City Classic!
DOPE: Netflix Establishes $5.4 Million Chadwick A. Boseman Scholarship at Howard University!
Bait and Switch? Biden Spending Plan Cuts HBCU Funding from $45 Billion to $2 Billion!?
Latest HBCU Sports
Son of Pro Football Hall of Famer Edgerrin James Commits to Howard University

Son of Pro Football Hall of Famer Edgerrin James Commits to Howard University

Eden James, son of 2020 Pro Football Hall of Fame inductee Edgerrin James, is headed to an HBCU. The three-star running back turned down offers from Miami, Wake Forest, and Indiana to commit to Howard ...more
Kennedy Williams • 1,346 Views • October 6th, 2021
Alcorn State's Athletic Director Derek Horne Resigns

Alcorn State's Athletic Director Derek Horne Resigns

Alcorn State University will soon be looking for a new athletic director after the latest one resigned. Last week, Derek Horne, who has served as the school's athletic director since 2014, announce ...more
Kennedy Williams • 847 Views • October 5th, 2021
West Virginia State University Announces Modified 2021 Homecoming Schedule

West Virginia State University Announces Modified 2021 Homecoming Schedule

West Virginia State University (WVSU) is modifying its 2021 Homecoming schedule to better ensure the health and safety of all those who attend. All Homecoming activities will take place October 15-16 ...more
Kennedy Williams • 808 Views • September 24th, 2021
Bayou Classic Announces Presenting Sponsors of Halftime Show

Bayou Classic Announces Presenting Sponsors of Halftime Show

The Bayou Classic announced that Grambling University Foundation, Inc. and the Southern University System Foundation, Inc., have extended their corporate partnership agreement with The Coca-Cola Compa ...more
Kennedy Williams • 554 Views • September 21st, 2021
Winning VSU Coach Lonnie Blow to Remain at VSU

Winning VSU Coach Lonnie Blow to Remain at VSU

Virginia State University is proud to announce that Trojans’ head men’s basketball coach Lonnie Blow, Jr. has signed an extended contract with the University and will remain as head coach through 2023 ...more
Kennedy Williams • 632 Views • September 17th, 2021
Popular HBCU Sports
Sources: Deion Sanders Finalizing Deal to Become Head Coach of HBCU - Jackson State University!

Sources: Deion Sanders Finalizing Deal to Become Head Coach of HBCU - Jackson State University!

Pro Football Hall of Fame cornerback Deion Sanders is finalizing a deal with Jackson State University to become the school's next head coach, according to Sports Illustrated's Ross Dellenger. ...more
Will Moss • 79,586 Views • September 18th, 2020
HBCU North Carolina Central Now The Favorite to Land Lebron James Jr. Son of Superstar Lebron James

HBCU North Carolina Central Now The Favorite to Land Lebron James Jr. Son of Superstar Lebron James

Duke has long been considered a favorite to land LeBron James Jr., son of the Los Angeles Lakers superstar and living NBA legend. In the wake of today’s monumental Makur Maker news, oddsmakers think t ...more
Will Moss • 77,249 Views • July 20th, 2020
Coach Deion Sanders & Jackson State Make Offer to Top High School Football Prospect and LSU Commit, Khamauri Rogers!

Coach Deion Sanders & Jackson State Make Offer to Top High School Football Prospect and LSU Commit, Khamauri Rogers!

Holmes County football coach Marcus Rogers had one main statement to make when his son Khamauri Rogers, the top junior in Mississippi, received an offer from Jackson State on Sept. 23. "I don't kno ...more
Will Moss • 63,997 Views • October 5th, 2020
Deion Sanders Announces His Coaching Staff @ HBCU, Jackson State University!

Deion Sanders Announces His Coaching Staff @ HBCU, Jackson State University!

JACKSON, Miss. – Jackson State head football Deion Sanders is excited to announce his inaugural coaching staff. The staff includes a unique blend of coaches at the NFL, intercollegiate, and prep level ...more
Will Moss • 52,220 Views • December 7th, 2020
Please Give Us a Like on Facebook!