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HBCU AWARE FEST 2026: Ft. John Legend, Jill Scott, Glorilla, And More! Get Your Tickets Now!
Join Student Freedom Initiative & Live Nation Urban at HBCU AWARE FEST – the largest HBCU fundraiser in history to address student loan debt.

Thursday, March 26, 2026

State Farm Arena • Atlanta, GA

This is the largest HBCU fundraiser in history, created to address the student loan debt crisis impacting HBCU students across the country.

Did You Know?

  • 80% of Black doctors and Black judges come from HBCUs.
  • 50% of Black engineers and 40% of Black dentists graduated from HBCUs.
  • Black bachelor’s degree holders carry an average of $52,000 in student loan debt.

This debt burden often forces Black college graduates to delay major life milestones like having children, getting married, and buying a home.

Why HBCU AWARE FEST?

To confront this crisis, Student Freedom Initiative and Live Nation Urban have come together to create HBCU AWARE FEST.

All proceeds from the event will go toward addressing the student loan debt crisis affecting HBCU students across the country.

An Unforgettable Lineup

Featuring performances from:

John Legend, Jill Scott, Metro Boomin, Glorilla, Common, Jeezy, Earth, Wind & Fire, Kirk Franklin, PJ Morton, Coco Jones, and Yolanda Adams

Also featuring appearances and remarks from Robert F. Smith, Chris Paul, and more.

Be part of the movement to support HBCU students and help reduce the burden of student loan debt.

Get Tickets & Learn More

For tickets and more information on the overall mission, visit AWAREFEST.ORG and join the movement.

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You can cancel your membership at anytime by going to http://club.hbcuconnect.com/cgi-bin/prefs.cgi.
But please note: If you cancel, you will not be notified of the latest HBCU News, Opportunities and updates!
We Fully Support the CAN-SPAM Act
HBCU Connect, LLC
750 Cross Pointe Road, Suite Q
Columbus, Ohio 43230
(877) 864-4446