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Lifecycle / CRM Marketing Director
Company: Leslie's
Location: Phoenix, AZ
Employment Type: Full Time
Date Posted: 01/26/2021
Expire Date: 03/26/2021
Job Categories: Advertising/Marketing/Public Relations
Job Description
Lifecycle / CRM Marketing Director
Leslie’s is the market leader in pool supplies and we have big growth goals. Marketing has a big role in driving that growth. We are in the process of modernizing our marketing and creative capabilities. We are looking for a creative leader to join us on that journey. If you appreciate the challenge of building new campaign frontiers and capabilities, this is a unique opportunity.

Outcomes:

Drive long-term growth for Leslie’s through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative marketing director to join us in translating business goals into engaging customer experiences across the website and in our marketing channels, direct mail, email, digital and push.

Plan, build, and execute scalable, predictable and repeatable lifecycle programs that achieve growth targets while improving customer retention. You will also manage our loyalty program.
Leverage data and insights to develop campaigns, communications, and programs. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will also thrive in a frugal, highly entrepreneurial, fast-paced, and collaborative environment where people are driven, enthusiastic, and collaborative
Using customer and marketing data, turn business goals and priorities into quarterly marketing campaign plans for New Customer Acquisition, New Customer Nurture, Retention, Win Back and other lifecycle campaigns designed to increase customer lifetime value.

Work at the strategic level to define media strategies to drive growth across all mediums including traditional, digital, and organic. Leverage both direct reports and matrixed capabilities in media channels and analytics to accomplish goals.
Drive incremental revenue and transactions while improving relevancy through experimentation and personalization
Lead loyalty program redesign and implementation.
Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis. Build measurement framework with reporting to quantify impact, identify trends, and track key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
Drive incremental revenue and transactions while improving relevancy through experimentation and personalization
Collaborate with e-commerce teams to create site experiences that meet performance goals.
Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact

Qualifications & Requirements
Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly.
Loyalty experience, a plus.

Robust analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
Proficiency with analytics tools and web traffic reporting (GA360), and ability to do deep data analysis and drive recommendations to senior leadership.
A history of thriving in fast-paced environments.

10+ year's marketing experience, BA/BS degree, MBA preferred
A sense of humor, a positive attitude and adaptability.
Apply now and take advantage of Leslie’s competitive salary. Additionally, we offer comprehensive and flexible benefit packages, including healthcare/dental/vision, paid vacation/sick time, paid holidays, 401K with a company match, team member discounts at our retail stores, and most importantly, career advancement opportunities!

Leslie’s Pool Supplies provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Contact Information
Contact Name: Jo Anna Moore
Company Name: Leslie's
Phone Number: 480-213-3093
Contact Email: jmoore@lesl.com
Website: https://lesliepool.taleo.net/career...
Company Description:
We have over 900 stores in 35 states. We provide products pool products to consumers. We service residential and commercial accounts. Our corporate office is located in Phoenix, AZ. Leslieˇ¦s is committed to infusing diversity into the workplace and providing opportunity to our military veterans and their families. Having a diverse and experienced team fuels innovation and creativity. We promote an expansive environment that supports differing perspectives, thoughts, ideas, cultures, and ways of life. Leslieˇ¦s is an equal opportunity employer. Stop treading water, your career is here!!
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