|Senior Integrated Media Strategist|
Company: MayoSeitz Media
Location: Blue Bell, PA
Employment Type: Full Time
Date Posted: 03/02/2021
Expire Date: 05/02/2021
Job Categories: Advertising/Marketing/Public Relations
Senior Integrated Media Strategist|
The Senior Integrated Media Strategist is responsible for the development of media strategies and corresponding media plans for assigned clients, including initial research, ongoing stewardship, and assessment of overall effectiveness. This individual communicates directly with clients, keeps internal and external agency teams aligned, and encourages innovation and creativity throughout all initiatives. This position requires strong proficiency in math, high attention to detail, and excellent communication skills, both oral and written.
Specific responsibilities include:
• Establishing media objectives and strategies under the direction of a supervisor/AMD
• Interpreting research to determine target audience, geographic parameters, and selection of appropriate media channels
• Preparing media plans with directives to guide the buying process
• Presenting media plans for approval by agency management personnel and clients
• Management of daily tasks in support of the media product
• Maintaining effective relationships with clients and other external partners
• Developing the skills and knowledge base among junior staff members
• Occasional travel to client meetings
The ideal candidate will have a passion for advertising, display confidence and persuasiveness when presenting media plans, and demonstrate an overall enthusiasm for their work.
MayoSeitz Media is proud to be an equal opportunity employer and provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information or any other protected classification.
Bachelor’s Degree in advertising, marketing, or related fields
Minimum 4 years of media planning experience
Proficiency in the Microsoft Office suite of products and with various media research tools (e.g. MRI, Kantar, SBMS/Strata)
Ability to handle multiple tasks and function effectively when faced with aggressive deadlines
Possess a strong work ethic with a high degree of self-motivation
Desire to excel in a demanding, evolving agency culture that is fast-paced, dynamic, and fun
Company Name: MayoSeitz Media
MayoSeitz is a strategic media agency focused on the development and execution of customized media programs. We evaluate our clients’ business issues, and develop media programs which incorporate the most appropriate opportunities. We are one of the leading independent media agencies in the U.S., based in Blue Bell, PA (just outside of Philadelphia). Our clients are both national and regional in scope, and we are proud to have developed long-lasting relationships with them. As an agency of 35+ and growing, our service and dedication to our clients has been essential to both of our successes. Communicating in today’s world is confusing. There are a multitude of media options and considerations to evaluate. At MayoSeitz, a forward thinking approach is paramount when helping our clients – so we consider all media options to best help them to achieve their goals. We help others to understand the challenging media world today, and we share our views in our Media Monitor blog.