|Digital Marketing Associate|
Company: Eileen Fisher
Location: Remote in the NY Metro area, US
Employment Type: Full Time
Date Posted: 05/14/2021
Expire Date: 07/14/2021
Job Categories: Retail/Wholesale
Digital Marketing Associate|
EILEEN FISHER creates simple, timeless shapes designed to work together effortlessly, season after season. We make our clothes to last—and then take them back to be reworn again or remade into entirely new designs. We believe in the fundamental potential of every person—our employees, our customers and those who make our clothes—and are committed to creating conditions that empower people. It’s all part of our commitment to doing business in a way that helps build a better industry. And a better future. EILEEN FISHER is one of the largest women’s fashion companies to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability and transparency.
- Remote position in the NY Metro area -
The Digital Marketing Associate will recommend and execute digital marketing programs and campaigns to optimize performance and meet KPI goals. The Digital Marketing Associate will work cross-functionally (digital commerce, creative, marketing, social media, PR, project management) to coordinate and execute campaigns across channels.
The Digital Marketing Associate is responsible for day-to-day coordination, execution, and optimization recommendations of performance marketing campaigns across channels including Brand media, Affiliate, Paid Social, Display, Site Optimization, and SEO.
Duties and Responsibilities:
Coordinate digital marketing campaigns across channels (brand media, affiliate, paid social, display, site optimization, SEO) ensuring flawless on time execution
Distribute and manage digital marketing assets and copy requests for respective channels to agencies and internal partners
Manage list requests for digital marketing channels (brand media, paid social, display, other channels as needed), working with internal and external partners to request and distribute lists
Responsible for producing daily, weekly, monthly and ad hoc reporting
Monitor and measure campaigns, make recommendations to optimize current and plan future campaigns across channels
Create tags, traffic, test, and maintain advertising campaigns using DoubleClick Campaign Manager (DCM). Ensure campaigns are tracking correctly in GA.
Troubleshoot ad creative issues that affect tracking, implementation, or reporting including all creative, tagging, and ad serving issues
Provide proof of implementation and monitor campaigns to ensure tracking is accurate, regularly monitoring campaign delivery and KPI’s
Traffic all campaign creative and deliverables to internal and external partners to ensure campaign trafficking is completed, including QA of final assets and proofs
Create and update Creative Campaign Tracking Sheet to include creative, targeting, campaign structure, placements, URLs, and tags per campaign on regular basis
Submit creative requests for marketing campaigns including ad specs, product, messaging requests, ensuring creative submissions are adherent to technical specifications and marketing needs
Test all campaign creative to ensure accurate link destinations, messaging, and creative.
Coordinate and troubleshoot any creative issues, working with third party partners, agencies, and internal partners to resolve any issues to ensure on time launch
Provide process recommendations and creative solutions to mitigate creative and ad traffic issues
Join weekly agency calls for Brand media, SEO, Affiliate, Display Performance, Paid Social, and Site Optimization. Ensure agency partners have up to date promotion information.
Collaborate and monitor key agency partners to ensure campaign optimizations executed, questions addressed, and flawless execution of digital marketing campaigns
Track invoices, validate invoice amounts and submit to finance
Evaluate the competitive landscape, maintaining a deck of references to leverage for planning
Stay up to date on digital marketing best practices
PERFORMS OTHER RELATED DUTIES AND ASSIGNMENTS AS REQUIRED.
Education: BS/BA in Analytics, Marketing or Communication.
One-three years of experience in digital marketing
Agency experience is preferred; Retail industry experience is a plus
Strong knowledge of third-party tracking/reporting systems (i.e. DCM, GTM, etc.) and Google Analytics is required
Strong working knowledge of entire Microsoft Office suite, with proficiency in Excel. Technical expertise and understanding of Martech ecosystem.
Excellent attention to detail, ability to comprehend, write and proof documents for accuracy.
Diligent, proactive, organized, accountable, analytical, and highly motivated team player.
Strong written and verbal skills, confident working with internal and external teams via email and phone; friendly, positive attitude.
Quick learner of new technologies, tools, and processes.
Adept in dynamic, fast-paced, high-growth work environment, while managing overlapping projects under tight deadlines.
Company Name: Eileen Fisher
Luxury Retail apparel