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Associate Director, Omnichannel and Digital Analytics
Company: Otsuka Pharmaceuticals
Location: Princeton, NJ
Employment Type: Full Time
Date Posted: 07/22/2021
Expire Date: 08/22/2021
Job Categories: Medical
Job Description
Associate Director, Omnichannel and Digital Analytics
The primary responsibilities of this role, Associate Director, Omnichannel and Digital Analytics, are to:
* Play a critical role in the changing digital environment by guiding organizational focus on enhancing our marketing digital footprint
* Function as a proactive, consultative business partner who works closely with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights
* Lead development of KPIs aligned to business objectives for tracking Digital/Multichannel/Omnichannel activity
* Stand-up processes to evaluate digital campaign performance through interactive dashboarding (PowerBI, Tableau, etc.)
* Provide analysis and tools to support campaign ROI optimization
* Work closely with our agencies and vendors to de-construct their approach and methodology while identify opportunities to transition responsibilities internally
* Drill into and report on website traffic, understanding levels of engagements
* Conduct deep-dive ad hoc analytics to better understand our customer engagement with digital promotions
* Supporting our omnichannel vision by assisting with the brand targeting through digital channels and understanding how it pairs with our personal selling efforts
* Work closely with IT counterpart to influence ongoing data collection and 3rd party tag quality assurance

Required Qualifications
* Bachelor's degree, Post-graduate degree in quantitative field highly desired (Statistics, Management Science, Accounting, Business, Marketing, Economics etc.);
* 7+ years digital marketing analytics experience, preferrable in supporting pharmaceutical industry
* Should have capability of drilling deep into data and doing hands-on analytics work
* Experience in data reporting tools such as MicroStrategy, PowerBI, R Shiny, etc
* Solid knowledge and experience with Adobe SiteCatalyst
* Prior experience with web traffic analytics and reporting (Adobe, Google, etc.)
* Understanding of various MarTech ecosystems
* Knowledgeable of third party platforms for deploying targeted digital tactics (i.e. Medscape, Biopharm, etc.)
* Proficiency in performance analytics on SEO/banner display ads
* Strong coding technical skills (R, Python, SQL, etc)
* Highly proficient in traditional analysis and presentation tools (Excel, PowerPoint, etc.)
* Robust analytical/quantitative skills and knowledge with the ability and interest in understanding the big picture
* Solid interpersonal skills with the ability to manage and communicate with stakeholder groups
* Proven team and project leadership skills, and ability to work independently
* Keen attention to detail, organization, and strong troubleshooting skills

Preferred Qualifications
* Familiarity with orchestrated digital marketing (omnichannel)
* Understanding of optimal tagging construct

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

Statement Regarding Job Recruiting Fraud Scams
Job postings, job offers, or introductions to enter into a business relationship with Otsuka through a third-party vendor may be unauthorized. Avoid being the subject of a scam by dealing only directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External . Any authorized third-party vendor job boards should redirect any inquiry to this Otsuka Career website.
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