|Audience Segmentation Strategist|
Company: Kansas State University Foundation
Location: Manhattan, KS
Employment Type: Full Time
Date Posted: 07/22/2021
Expire Date: 09/22/2021
Job Categories: Research & Development
Audience Segmentation Strategist|
We are searching for top talent to join our Prospect Analytics and Research team! As an Audience Segmentation Strategist, you will have the opportunity to take your technical expertise and help influence strategic decision making. The Audience Segmentation Strategist applies future and past analysis to optimize outreach and results. This position guides the learning process and audience interest areas to strengthen marketing efforts. The Strategist implements a marketing strategy through campaign outcomes and is responsible for target list submissions and approvals.
The Audience Segmentation Strategist collaborates with stakeholders to achieve marketing objectives. This position relies on post-project analysis to course-correct for the next target and provide results along with data-informed recommendations. The Strategist is responsible for audience development, segmentation, valuation, integration, and measurement. This position will uncover audience insights to provide opportunities for engagement.
As a Certified Great Place to Work , organizational culture and employee engagement is important to us. We strive to harness your talents and build upon your strengths. We offer resources for professional growth so team members can find their purpose, a path to grow, ways to add value and thrive. Work alongside passionate, caring and talented people who trust and challenge one another in our intentional pursuit to be the best.
Core Responsibilities include but are not limited to:
◾ Develop and monitor audience movement using biographical and behavioral data, various ratings, and personas.
◾ Meet with stakeholders to development strategies advancing optimal objectives of each outreach. This includes campaign strategy, audience criteria, A/B testing and the potential for direct feedback using an audience focused approach.
◾ Challenge organizational presumptions on how to maximize outreach strategies.
◾ Manage audience criteria requests to IT, verify data accuracy and share final list with stakeholders for deployment.
◾ Monitor the results of targeting efforts, share research and industry trends on audience enrichment
◾ Meet with stakeholders to share evaluation of campaign results.
◾ Lead the collection and application of interest areas to deliver personalized engagements.
◾ Bachelorís degree in marketing, business, analytics, statistics, or equivalent work experience
◾ Minimum two yearsí marketing experience working with customer accounts and/or analytics
◾ Ability to work within a team, self-motivated with excellent verbal and written communication skills
◾ Strong project management and client relationship skills
◾ Demonstrated skills working with teams to assess challenges, develop solutions, make recommendations, and provide results of implemented changes
◾ Experience managing and improving workflows across multiple stakeholders
◾ A valid motor vehicle operatorís license and acceptable driving record
Desired Skills & Experience:
◾ Knowledge of the customer experience journey
◾ Experience in Salesforce products and/or marketing automation systems
◾ Ability to communicate outcomes of analytics to help define next steps to solve business needs
◾ Experience in higher education or non-profit environment
Commitment to Inclusion and Belonging
The Foundation is committed to providing opportunities for all employees to succeed by creating an environment that is inclusive and draws upon the strength of the diverse backgrounds and personal experiences of our team. Employees cultivate a supportive, welcoming, inclusive, and equitable work environment that allows everyone to feel connected to the organizationís mission and contribute to their full potential.
Why work at Kansas State University Foundation?
◾ Competitive benefits package including health, dental, company paid life insurance, and a variety of voluntary benefits
◾ 403(b) retirement plan with 10% company contribution
◾ Company paid HSA contributions
◾ Paid leave including vacation, sick, personal and volunteer
◾ 6 weeks of paid parental leave
◾ Paid holidays
◾ Tuition and certification assistance
◾ Paid professional development opportunities
◾ Access to extensive online library of technical and soft skill courses through LinkedIn Learning
◾ $300 annual wellness program reimbursement
◾ EAP (Employee Assistance Program)
◾ Adoption assistance program
Contact Name: Brooke Nicholson
Company Name: Kansas State University Foundation
Phone Number: (785) 775-2014
Contact Email: firstname.lastname@example.org
The KSU Foundation is K-State's strategic partner for philanthropy! We inspire and guide philanthropy toward university priorities to boldly advance K-State. Foundation staff members work in close partnership with university administrators, deans and faculty to secure charitable contributions from individuals, corporations and foundations to support identified priorities for the university. Gifts received through the foundation fund undergraduate and graduate student scholarships, establish faculty chairs and professorships, provide college and departmental support, and enhance the campus infrastructure. After the money is raised, it must be prudently managed. This function is managed by foundation staff members who work under the guidance of an advisory committee of trustees. At Kansas State University Foundation our employees feel like family. As a Certified Great Place to Work, organizational culture and employee engagement is important to us. We strive to harness your talents and build upon your strengths. We offer resources for professional growth so team members can find their purpose, a path to grow, ways to add value and thrive. Work alongside passionate, caring and talented people who trust and challenge one another in our intentional pursuit to be the best. We are on the cutting edge of philanthropy with pioneering business strategies, an inclusive and purpose driven culture, and a progress approach to getting things done!