|Marketing Analytics Lead|
Location: Basking Ridge, NJ
Employment Type: Full Time
Date Posted: 09/06/2021
Expire Date: 01/05/2022
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Customer Service and Call Center, Healthcare, Practitioner and Technician, Information Technology, Legal, Sales, Telecommunications, Warehousing, Quality Control, Research & Development, Medical
Marketing Analytics Lead|
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
Visible & You
Named one of Fast Company’s Most Innovative Companies and "Best Telecom Brand" in Adweek’s Challenger Brand Awards, Visible is on a mission to reimagine what wireless should be: simple, accessible, and inclusive. Visible is the first all-digital wireless carrier in the US, which means we have no stores, no call centers, and no paper bills, allowing us to pass our savings to our members. We have built our member experience around communities and challenging the traditional family plan model in the industry - and we’re having a lot of fun doing it.
Visible is a division of Verizon, but operates uniquely inside the larger entity, taking all the best elements of startup scrappiness - disruption, innovation, and culture - while leveraging the assets and benefits of the larger corporation’s backing. No single day feels the same at Visible. If you’re someone who’d thrive in this entrepreneurial environment and embraces the challenge of delivering the best experience to our members in the simplest ways (knowing that simple requires a lot of work behind-the-scenes), check us out at https://visible.com. We are Visible.
In this hybrid role, you'll work from home with occasional in-person training and meetings. We are hiring in the following locations: Denver CO, Dallas TX, Irvine CA, Alpharetta GA, Basking Ridge NJ and New York City.
The Marketing Operations & Effectiveness team at Visible maintains a highly strategic role in shaping the way we measure and optimize cross-channel marketing campaigns. We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations and their impact on the growth of our business. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.
In this highly visible role you will help plan and execute marketing campaign measurement across all marketing channels, campaigns, and sponsorships & partnerships). This role will work closely with cross functional teams to help inform campaign KPIs, evaluate investment efficiency, build reporting, as well as manage our internal and external analytics tools. A balance of analytical skills as well as strong organization and communication skills is key. Extensive knowledge of marketing and media channels is required.
What we’re looking for...
You’ll need to have:
Even better if you have:
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).