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Sr. Mgr., Marketing AT&T
Company: Samsung
Location: Atlanta, GA
Employment Type: Full Time
Date Posted: 10/12/2021
Expire Date: 02/05/2022
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Computers, Software, Finance/Economics, Healthcare, Practitioner and Technician, Information Technology, Internet/E-Commerce, Manufacturing and Production, Sales, Telecommunications, Transportation, Executive Management, Research & Development, Medical, Web Technology
Job Description
Sr. Mgr., Marketing AT&T

Position Summary

Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.

Together, we are building a better tomorrow for our customers, partners and communities.

At Samsung Electronics America, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone.

Position Summary:
The Sr. Manager, B2C Marketing is responsible for the creating, planning, supervision and administration of marketing strategies for AT&T Carrier team, at a National level. This role will manage and develop marketing and sales activities, with focus on ATL and BTL communication tactics, both traditional and digital and e-com at a National level (specially GTM). This role will develop all branding efforts and determine the appropriate marketing channels, and it is also responsible for establishing measurable objectives, and tracking and reporting KPIs.

This leader has to be passionate not just about consumers and Samsung, but also about marketing and communications, and he/she often times will need to take over a business challenge with a "Project Management" approach.

Role and Responsibilities

  • The Sr. Manager will work in close partnership with our carriers' teams to manage and develop marketing and sales activities based on measurable objectives.
  • This role will also manage all B2C First Net and military marketing programs, and it is responsible for the marketing support for all National promotions and programs
  • This role will influence on teams with focus on policy and strategy implementation and control and development; short-term operational/tactical responsibilities.
  • Accountable for providing sufficient information for higher autonomy to make recommendations on budget and policies and for medium-term planning, this position also plays a vital role on GTM discussions
  • To be successful, this role has to proactively collaborate not only with multiple partner teams but also with SEA Insights, Product Marketing, Demand Gen and Sales (both SEA and account team).
  • Develops strategies/promotion for flagship GTM
  • Manages marketing programs to support product introductions and business development to drive sales.
  • Manages product marketing, promotion, and advertising programs and materials for specific customer market channels.
  • Key in the generation of TV Campaigns which will require negotiation with ATT and internal stakeholders
  • Manages and tracks performance KPIs
  • Manages marketing support for e-commerce initiatives
  • Work with Sales, Product Management and Carriers to ensure Samsung revenue and profit goals are achieved.
  • Negotiates, manages and executes marketing support for National promotions
  • Manages the planning for Marketing annual budget ( from approval to performance tracking)
  • Develops and coordinate marketing support for launch of new products and devices
  • Develops and manages more junior level Marketing staff


  • Bachelor's Degree with a 12+ years of directly related experience is required.
  • MBA preferred
  • Prior experience in B2C marketing, communication and project management required.
  • Prior experience in digital and social marketing required
  • Prior experience in a telecommunications environment preferred.
  • Ability to identify marketing and sales channels within wireless product technologies.
  • Must be able to write, read, analyze, interpret, present technical product and development materials.
  • Must have experience with Microsoft Office and extensive use of Window. Excellent dominion of PowerPoint and Excel required

Skills and Qualifications

Necessary Skills & Attributes:

  • Develop and maintain excellent working relationships with all assigned levels within and outside the company.
  • Plan, organize, and prioritize multiple assignments and projects.
  • Review detailed product development, marketing documents and media materials as needed.
  • Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
  • Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
  • The ability to develop tasks and work assignments, based on sometime vaguely defined objectives.

Physical/Mental Demands and Working Conditions:

  • The position requires the ability to perform the essential duties and responsibilities in the following environment:
  • Work is generally performed in an office environment.
  • Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time.
  • The movement and transportation of equipment, most of the time under 25 pounds.
  • Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress.
  • Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas.
  • Frequently works additional hours beyond normal schedule.
  • Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the company's competitive position.

In order to comply with the federal vaccine mandate, Samsung requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualify for an exemption.


* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

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