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Digital Analytics and Audience Management Platforms Lead
Company: WELLS FARGO BANK
Location: Chandler, AZ
Employment Type: Full Time
Date Posted: 07/02/2022
Expire Date: 10/01/2022
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Banking, Finance/Economics, Financial Services, Legal, Military, Sales, Quality Control, Research & Development
Job Description
Digital Analytics and Audience Management Platforms Lead

About this role:

Wells Fargo is seeking a Lead Marketing Consultant as part of Consumer Data Engagement Platforms in Consumer and Small Business Banking. Learn more about the career areas and lines of business at wellsfargojobs.com


In this role, you will:

  • Lead the oversight and governance of Wells Fargo's Digital Analytics (Google Analytics, Adobe Analytics) and Audience Management platforms (Customer Data Platform, Data Management Platform) for Paid Media use cases
  • Partner with Marketing Sales & Platforms counterparts to represent Paid Media's business needs and build roadmap for delivering on those needs
  • Drive the migration of Google Analytics from Universal Analytics to GA4 and lead the evaluation of new analytics solutions for Paid Media
  • Research new features and aspects of current solutions and evaluate them for Wells Fargo's paid media business needs
  • Support future data integration opportunities across analytics and audience tools for Paid Media
  • Where applicable lead the internal third party contractual and risk responsibilities for vendors in scope
  • Pressure testing current state solutions for future readiness for third party cookie loss
  • Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact
  • Act as key participant in complex marketing analysis, customer retention, customer profile, sales and profitability for marketing
  • Participate and lead complex cross-functional groups to create, edit, and manage digital content for more advanced marketing campaigns, programs or initiatives that enable seamless customer engagement across all digital channels
  • Make decisions in projecting or forecasting future marketing needs
  • Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing
  • Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

Required Qualifications, US:

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education



Desired Qualifications:

  • Experience or proficiency in analytics solutions such as Adobe or Google Analytics
  • Experience in audience targeting platforms 

Required locations listed above.  Relocation assistance is not available.

Salary range is determined by location of the job.

May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.

Job posting may come down early based on volume of candidates.

Pay Range

$115,900.00 - $206,100.00 Annual

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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