Global Market Development Manager Digital - Remote
Company: Thermo Fisher Scientific Location: Waltham, MA Employment Type: Full Time Date Posted: 07/15/2022 Expire Date: 10/02/2022 Job Categories:
Advertising/Marketing/Public Relations, Biotechnology and Pharmaceutical, Computers, Software, Information Technology, Internet/E-Commerce, Sales, Purchasing, Executive Management, Research & Development, Web Technology
Global Market Development Manager Digital - Remote
Global Market Development Manager, Digital (remote)
Requisition ID: 211205BR
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
Location/Division Specific Information
Life Sciences and Laboratory Products Group Remote US
How will you make an impact?
The Global Market Development Manager Digital will be responsible for planning; optimizing, implementing, and analyzing paid digital marketing activities, including Display and Social Ads. The ideal candidate will possess a strong program management background and a strong background in Digital Marketing and pay-per-click (PPC) management. You must be able to develop and drive high-level strategic initiatives, but you can also roll up your sleeves, dig in and get the job done. You will also be excellent at driving results, being able to coordinate large, multi-functional projects on time, anticipate bottlenecks, and balance the business needs versus technical constraints.
What will you do?
Provide overall management, coordination, and oversight of all facets related to omni-channel campaign implementations partnering with Digital Marketing, Businesses, Offer Management, Analysts, Creative Services and Brand
Manage individual campaign project milestones and tasks; scheduling and coordinating digital analysts, creative, and other required resources; and overall final delivery.
Responsible for strategy, acquisition, and improvements for multiple programs
Influence across different organizations and align teams to a common goal
Maintain the most up-to-date knowledge of best practices and strategies
Act as a strategic point of contact for Programmatic Audience strategy internally
Build upon and drive the growing re-marketing and retargeting efforts across multiple platforms (e.g. AdWords, Exchange, Criteo, etc.)
Conduct detailed needs assessment, define requirements and timeline
Create a cohesive strategy and planning process that integrates key offline events, Omni-channel marketing imperatives, and online specific campaigns
Lead the budget development while monitoring key metrics and develop strategies to optimize performance
Execute segmentation strategies that include depth, duration, frequency, event interaction, channel, geo, device, network, creative and more
Lead and assist with creating proposals, estimates, contracts for all agency services engagements
Collaborate with the Digital Marketing teams on the strategy, design, and development of digital campaigns and assets that will increase revenue and improve lead generation conversion
Collaborate with various teams to effectively drive all aspects of Digital Advertising
Ensure vendors are paid on time, budgets are on pace and KPIs are being met
Work closely with vendor, secure vendor pricing, and ensure service requirements are clearly understood and all service delivery expectations are defined
Proactively review & assess performance metrics and suggest recommendations to improve the Digital Advertising program
Establish KPI’s and set up web analytics dashboard reports
Work with the Digital Marketing Analytics team to determine the effectiveness of marketing campaigns and channels through KPI management and ROI marketing metrics
How will you get here?
High school diploma or equivalent required with 4 years of relevant experience
Bachelor’s degree or Associate degree with 2 years of relevant experience
7+ years search engine and display marketing, experience managing large-scale accounts with six-figure monthly budgets
Strong data analysis skills including, but not limited to, tracking plans and requirements, documentation, data validation, variable maps, ROI analysis, and the ability to spot trends and drive ideas forward. Ability to identify opportunities to capture additional user behavior data
Experience working with a range of web analytics tools, such as Google Analytics, Coremetrics, Adobe Site Catalyst, WebTrends, or other web analytics software.
Familiarity with digital, mobile, & native tagging/tracking, targeting, measurement, ad blocking, and creative ad formats
Knowledge, Skills, Abilities
Have strong analytical skills with the ability to drive actions from large data sets
A consistent record of leading a program from conception through completion
Possess critical strategic thinking, readily identify obstacles and offer solutions
Able to assess and develop a plan, run with it, but willing to seek guidance as needed
Ability to write concise and clear guidance or summaries based on insights
Knowledge with visualization packages, like Tableau, Datorama
Knowledge with advertising research packages, like Nielsen, Comscore
Knowledge with DMP / DSP platforms like Adobe, BlueKai, Krux, The Trade Desk, Sizmek or MediaMath
Knowledge of tag management systems (e.g., Adobe DTM, Ensighten, GTM)
Strong Excel skills a plus (Pivots, Array Formulas, and Nested Formulas)
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com.