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Marketing Manager, Sociology & Cultural Anthropology
Company: W.W. Norton & Company
Location: Remote, NY
Employment Type: Full Time
Date Posted: 02/27/2024
Expire Date: 04/27/2024
Job Categories: Publishing
Job Description
Marketing Manager, Sociology & Cultural Anthropology
We’re looking for a marketing manager to join our fun, collaborative college marketing group. The marketing manager is primarily responsible for developing and implementing strategic and creative marketing plans for books and media in their disciplines. The person in this position will work on our market-leading sociology and cultural anthropology lists.

Marketing managers capture, engage, and nurture leads, track campaign results, and monitor the sales pipeline. They work extensively in our CRM and marketing automation platform.

An ideal candidate will be an excellent writer and collaborator, highly creative, analytical, and organized. They should be able to juggle multiple priorities, meet deadlines, turn ideas into action, and regularly assess the efficacy of their campaigns and adjust as necessary. This is a highly collaborative group and position that requires a person who thrives when working on a team but who is also a self-starter who takes initiative and full ownership over their projects. The person will work closely with their sales and market development specialist counterparts and their fellow colleagues in the marketing manager role. There may be variation in the disciplines that marketing managers work on each year, so candidates must be flexible and skilled at pivoting when needed.

This is a remote position.

Job Responsibilities include:

Create content and host events to help with lead generation, such as workshops with authors, webinars with Norton employees, events with faculty advocates, marketing landing pages, and a small handful of blog posts per year
Design and execute comprehensive email marketing strategies that bring MQLs (Marketing Qualified Leads) to the sales team
Track ROI of marketing activities and regularly analyze efficacy of campaigns, adjusting when appropriate
Develop creative prepublication marketing campaigns, track all reviewers and prospects, and revise messaging as needed
Collaborate with editorial teams on messaging and strategy for books and media
Work with members of multiple different teams on complex projects to gather necessary information, assets, buy-in, and final approval
Attend academic conferences and organize events to drive booth traffic and increase engagement with instructors
Visit campuses clustered around academic conferences and meet with professors to do pre-publication research
Write copy for select pieces of marketing collateral
Design and administer surveys for market development and recently published books and media
Work with advertising team on all advertising-related projects (print pieces, online ads, videos, website copy, etc.) to shepherd projects from ideation to completion in a timely manner
Engage with instructors using direct marketing techniques and enter information in the CRM with strategies to move the pipeline
Present at internal sales conferences twice annually
Qualifications & Requirements
Desired Qualifications:

Collaborative and enjoy working on a team.
Organized, responsive, and detail-oriented, making sure that all aspects of daily activities are handled with accuracy and minimal mistakes.
Analytical and able assess efficacy of marketing activities.
Highly disciplined, self-motivated, and able to effectively and accurately prioritize tasks and projects
Willing and able to travel several times per year (1-3 times per quarter) throughout the United States and Canada. Travel includes attending academic conferences, meetings with instructors on college campuses, marketing meetings at Norton’s headquarters in New York, and Norton sales conferences.
Required Qualifications

A Bachelor’s Degree.
3 years of proven experience in marketing or higher education publishing sales preferred.
The ability to multi-task and effectively prioritize.
Superior verbal and written communications.
Employment eligibility to work with W.W. Norton & Company in the US is required.
Must be able to work full business hours.
Compensation and Benefits*

Currently available benefits include:

Annual compensation for this position is $70,000-95,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
Generous health benefits, including PPO and EPO medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
Disability and life insurances
FMLA, parental and other leave
Employee Assistance Program (for mental health, financial planning, and other needs)
Company-provided laptop
Employee discounts on Norton books
Limited matching of employee donations to select non-profit organizations
*All policies and benefits described are subject to change at any time.
Contact Information
Website: http://atsod.com/j/s.cfm/16M2...
Company Description:
About Norton: W. W. Norton & Company is the oldest and largest publishing house owned wholly by its employees. W. W. Norton & Company strives to carry out the imperative of its founder to “publish books not for a single season, but for the years.” In college publishing, that imperative applies not only to books, but also to an ever-growing list of essential print and digital resources that support teaching and learning. For more information about the Company, visit us online at: http://www.wwnorton.com. W. W. Norton & Company is an equal opportunity employer. Employment with W. W. Norton is offered on the basis of merit, competence and qualifications and will not be influenced in any manner by race, age, color, sex, sexual orientation, gender identity, religion, veteran status, national origin, marital status, mental or physical disability or any other legally protected status. Those applicants requiring reasonable accommodation to the application/interview process should notify the human resource manager.
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