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Senior Manager, Community (NYC)
Company: lululemon
Location: NYC, NY
Employment Type: Full Time
Date Posted: 03/11/2024
Job Categories: Retail/Wholesale, Sales, Executive Management
Job Description
Senior Manager, Community (NYC)
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team
The NA Community team drives the strategy and execution for how lululemon connects and engages with new and existing guests, driving brand awareness and consideration, and delivering upon its purpose to help people feel their best. This team supports the North America retail portfolio in pursuit of store community excellence and creates community engagement experiences across select markets.

Reporting to the Director, Community East, the Senior Manager, Community (NYC) develops the strategy and oversees execution of all community programming for New York City, leading their team in the implementation of various brand and community campaigns, programs (Key Cities and Store Community) and activations, accelerating market growth and driving brand awareness and consideration in NYC. This role serves as the voice of lululemon in NYC in all conversations and decisions impacting the city and our guests, and directly manages a team of three community marketers including NYC Community Program Manager, NYC Community Lead, and NYC Store Community Lead.

a day in the life: what you'll do
  • Create and execute strategy for localized community and marketing programs within NYC.
  • Drive Store Community excellence across NYC metro store portfolio.
  • Leverage Ambassador collective in activations to increase awareness and engagement.
  • Partner with the Director, NA Community East, retail leaders, and other North America channel partners to integrate cross-functional programming into NYC and drive local business priorities
  • Direct and indirect budget allocation and management
  • Be a strategic thought partner to the Directors, NA Community East and West for driving scale of programming across other cities
  • Build a pipeline of key relationships and partners to drive future growth

qualifications
  • Bachelor's degree in marketing, business, or related field and/or 10 years' experience in retail or other B2C organization
  • 5+ years leading people or teams with passion for coaching and mentorship
  • Proven record of managing multiple, diverse projects within related field
  • Proven success using data and insights to build a strategy and influence future decision-making.
  • Excellent in oral and written communication and cross-functional enrollment.
  • Comfortable in ambiguity within a fast-paced environment.
  • Experience developing and leading events (virtual and/or IRL) is preferred
  • Experience negotiating and managing partnership contracts is preferred
  • Demonstrated or passionate commitment to inclusion, diversity, and equity principles


must haves
  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

Additional Notes
Authorization to work in the US is required for this role. NYC residence is required.

Compensation and Benefits Package
lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $134,100 - $176,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
  • Extended health and dental benefits, and mental health plans
  • Paid time off
  • Savings and retirement plan matching
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.


workplace arrangement


This role is classified as Remote - Field Based under our SSC Workplace Policy: Field/Community-based work is necessary or important within a designated area, with relevant travel required.


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