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State Grassroots Program Lead
Company: Sierra Club
Location: Raleigh, NC
Employment Type: Full Time
Date Posted: 12/09/2024
Expire Date: 02/09/2025
Salary: 50-75
Job Categories: Environmental
Job Description
State Grassroots Program Lead
The Grassroots Program Lead is an experienced campaigner with a statewide reach. This position holds primary responsibility for the Chapter’s digital and in-person organizing functions, and coordinates with staff, volunteers, allies, and impacted communities to advance state-level conservation campaigns and build just relationships grounded in the Jemez Principles.

In this role, they develop campaign plans, communicate priorities, drive execution towards concrete goals, meet benchmarks, and report on progress.

They recruit, train, and mobilize volunteer activists, and are responsible for increasing the number of people engaged, mentoring new leaders, and innovating pathways to volunteer leadership within the Sierra Club. This position is also responsible for managing one or more field organizers and/or summer fellows each year.

This is a hybrid position that requires frequent in-person meetings as well as regular travel in-state and overnight. Digital organizing, including frequent use of multiple social media platforms, email marketing, virtual meeting, and other online tools is also required.

Job activities include but are not limited to:

1) Leading: Builds a statewide program that supports sustained grassroots engagement. Coordinates with policy, government relations, communications staff, and with volunteers, to develop and execute issue campaigns. Ensures alignment with overall organizational strategy. Regularly measures and communicates progress towards program and campaign goals.

2) Movement building: Identifies, recruits, trains, and organizes grassroots volunteers to build their capacity as advocates for conservation and environmental justice issues. Helps volunteers succeed by coaching them on how to strategize, organize, inspire, and motivate. Organizes and leads educational events and outings to highlight the impacts of our issues on North Carolinians. Provides organizing support in electoral campaigns, as assigned.

3) Communicating: Uses in-person and digital organizing tactics such as events, outings, phone and text banking, canvassing, action alerts, and email marketing to accomplish campaign goals. Represents Sierra Club to the public and in the media; helps develop and execute public education and media strategies. Provides information, research, and other assistance to NC volunteer leaders, the public, and others about campaigns and conservation issues of consequence.

4) Managing: Manages grassroots volunteer engagement in issue campaigns. Collaborates with one or more political field organizers and summer fellows each year.

5) Building allyship: Works in coalition with new and emerging environmental and environmental justice partners, and in allyship with impacted communities, to achieve shared goals. Ensures alignment with Sierra Club’s brand, values, and policies. Centers equity, inclusion, and justice in all work.

6) Meetings and other work outside of regular business hours, including weekends and evenings is required. Heavier workloads may occur as a result of deadlines and during peak activity periods.
Qualifications & Requirements
The successful candidate must demonstrate the following skills, experience and competencies:
1) Experience in the Advocacy Field. You are a seasoned professional with demonstrated experience empowering and supporting advocates, setting clear expectations, and managing towards successful outcomes.

2) Expertise in Grassroots Organizing. You are experienced in volunteer recruitment, building volunteer leadership and developing mission-aligned partnerships

3) Substantial Project Planning and Management Experience. You will have worked extensively managing projects and campaigns, and leading planning efforts and executing organizing tactics.

4) Digital Organizing Fluency. You have the ability to export, manipulate, and deploy the use of electronic data to inform, evaluate and advance organizing goals.

5) Effective Communication. You have excellent written and oral communication skills

6) Ability to Travel. You are able and willing to travel extensively within North Carolina, A valid driver’s license, satisfactory driving record, and proof of auto insurance is required

7) Committed to Evolution. You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.

8) Uplifting and Additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.


The strongest candidates will also demonstrate the following skills, experience and competencies:

1) Recognizes where work needs to be done and fills the gaps. Self-motivated; works well independently and as part of a team. Problem solving skills are critical.

2) Experience in and knowledge of the legislative and administrative policy-making processes

3) Knowledge in a specific issue area of the environmental field related to assigned programs and campaigns

4) Knowledge, background, and relationships with communities impacted by issues related to assigned programs and campaigns; familiarity with North Carolina issues a plus

5) Fast learner who can quickly absorb, distill and communicate to diverse audiences new and often complex information

6) Experience in the environmental, environmental justice, and/or in political campaigns

7) Strong public speaker and ability to liaise with the media
Contact Information
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