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HBCU CONNECT Client Roster!
Many organizations realize what the Historically Black Colleges & Universities mean to the African American community, and have launched campaigns within this context.

Below are just a few of our clients and how they have used HBCU CONNECT to reach the African American HBCU audience...

 Recent Client Campaigns...
Infiniti
Objective: Showcase The Infiniti In Black Campaign featuring African American artists Kehinde Wiley and DJ Paul Miller. Brand awareness for the Infiniti G35 and FX vehicles.
Execution: PointRoll ad campaign showcasing 300x250, 160x600, and 728x90 IAB ad units and exclusive sponsorship of several rich content sections of HBCUConnect.com.
EA Sports
Objective: Increase awareness of the new NCAA 2005 video game which included several black colleges and a battle of the bands mini-site hosted on easports.com. Drive traffic and user votes.
Execution: 125x125 homepage banner placement and a newsletter sponsorship advertising the promotion yielding an amazing 2.3% CTR and thousands of votes casted.
Ford
Objective: Promote Ford HBCU Business Plan Competition in collaboration with DiversityInc.com and UniWorld Group, Inc.
Execution: 468x60, 125x125 homepage banner placement, newsletter sponsorship and direct mail announcements resulting in a blazing fire of Word Of Mouth buzz and thousands of applicants.
Chrysler/Dodge/Jeep
Objective: Compliment offline HBCU event and product placement activations promoting the Chrysler 300M, Dodge Magnum, and Jeep Grand Cherokee.
Execution: Exclusive sponsorship of the HBCU Connect Weekly Newsletter, with all 3 brands and vehicles showcased in each newsletter along with relevant event announcements, reaching over 250,000 readers each week.
Verizon
Objective: Increase awareness of the Verizon HBCU Art Competition and to drive visitors to the new online voting portal. Brand strengthening and Public Relations.
Execution: 468x60, 120x600, 125x125 banner placements on HBCUConnect.com, newsletter sponsorship, splash page mini-site and direct mail announcements. Millions of media impressions and thousands of excited voters flocked to the voting site to select the best HBCU student artwork and interact with the Verizon brand.
Church's Chicken
Objective: Quickly get the word out about the Church's Chicken HBCU Battle of The Bands online contest. Increase visitors to the voting site before the approaching deadline.
Execution: Cookie controlled site landing page and direct email announcement on a Friday yielded over 10,000 visitors to the Church's Battle of The Bands voting site by the following Monday.
BMW North America
Objective: Find qualified technical students at Historically Black Colleges and Universities to work exciting internships in newly opened BMW plant in South Carolina.
Execution: Posted key position descriptions on HBCUCareerCenter.com, 120x600, 120x60, 468x60 banner campaign, Employer Showcase Listing, Resume Database access, and newsletter sponsorship.
Lincoln University
Objective: Increase brand awareness of the institution and increase transfer student and freshmen enrollment.
Execution: Homepage Sponsored content, 120x600, 468x60 banner campaign, unlimited Press Release inclusion and student profile access.
Essence Magazine
Objective: Increase member subscriptions via offer for free issue of Essence magazine for African American women.
Execution: Direct mail announcement and cookie controlled splash page.
US Army
Objective: Drive traffic to the new "Go Army" website via high impact flash Run of Site banner ads.
Execution: Run of site banner campaign and newsletter sponsorship yielding millions of Media Impressions and thousands of visitors to the goarmy.com website.


Want The Details? Give us a call! (614) 864-4446
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