Motivation Rally 2026 - Atlanta to Key West

AUGUST 27-31, 2026

MOTIVATION RALLY
ATLANTA • TAMPA • ORLANDO • MIAMI • THE KEYS

THE RALLY

Chase the Sun

The Motivation Rally is a 5-day event starting in Atlanta, Georgia with stops in Tampa, Orlando, Miami, and the Florida Keys before heading home.

Get ready for an unforgettable lineup: fleet photo shoots, scenic coastal cruises, world-class nightlife on South Beach, a legendary drive across the Seven Mile Bridge to Key West, rooftop dinners overlooking the ocean, and the kind of memories that only happen when supercars meet the open road. Don't miss out on the ride of a lifetime!

Exotic supercars on Ocean Drive Miami

THE OVERSEAS HIGHWAY

The Highway That Goes to Sea

Stretching 113 miles from the mainland to Key West, the Overseas Highway (US-1) crosses 42 bridges over turquoise waters connecting the Florida Keys. The crown jewel is the Seven Mile Bridge — one of the longest bridges in the world, with nothing but open ocean on both sides. This is not just a drive. This is the most breathtaking road in America.

Supercars crossing the Seven Mile Bridge

Supercars crossing the Seven Mile Bridge

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GET READY

Rally Itinerary

THU FRI SAT SUN MON

Arrive in Atlanta & Check-In
Settle in and get ready for the kickoff. Meet the crew in the lobby.

3:00 PM ET

Hotel TBA - Buckhead / Midtown Atlanta

Fleet Photos & Rally Briefing
Line up the cars, grab swag bags, go over the route, and snap group photos before we hit the road tomorrow.

5:00 PM ET

Welcome Dinner
Upscale group dinner to kick off the rally. Dress sharp.

7:30 PM ET

STK Steakhouse Atlanta, 1075 Peachtree St NE

Night Cruise Through Atlanta
Buckhead → Midtown → Downtown loop. Show off the cars under the city lights.

9:30 PM ET

Wheels Up: Atlanta → Tampa
Fuel up and roll out. I-75 South through the Georgia countryside. Route shared in Voxer.

8:30 AM ET

Fuel & Regroup
Top off, stretch, restage the pack for the Florida push.

10:30 AM ET

Buc-ee's, Warner Robins, GA (I-75 Exit 146)

Lunch Stop
Southern comfort food pit stop. Quick refuel for the cars and the crew.

12:30 PM ET

Valdosta, GA area (restaurant TBA in Voxer)

Welcome to Florida! 🌴
Cross the state line and keep pushing south on I-75.

2:00 PM ET

Arrive Tampa & Check-In
Drop bags, freshen up, meet in lobby at 7 PM.

5:00 PM ET

Tampa EDITION or JW Marriott Water Street (TBA)

Group Dinner in Ybor City
Columbia Restaurant — Florida's oldest restaurant (est. 1905). Cuban cuisine, hand-rolled cigars, and live flamenco.

7:30 PM ET

Columbia Restaurant, 2117 E 7th Ave, Tampa (Ybor City)

Night Cruise: Bayshore Boulevard
The world's longest continuous sidewalk along Tampa Bay. Stunning waterfront night cruise with the fleet. Then optional Ybor City nightlife.

9:30 PM ET

Optional Morning: Clearwater Beach
Early risers can hit America's #1 beach for sunrise photos with the cars on the causeway. Crystal clear Gulf water.

7:30 AM ET (Optional)

Depart Tampa → Orlando
I-4 East, ~90 minutes. Regroup at the Orlando stop.

10:00 AM ET

Orlando Day Stop: Lunch & Luxury Shopping
The Mall at Millenia (Gucci, Louis Vuitton, Ferragamo) or Disney Springs. Take your pick — eat, shop, and flex.

11:30 AM - 2:30 PM ET

The Mall at Millenia, 4200 Conroy Rd, Orlando

Orlando → Miami via Florida's Turnpike
~3.5 hour push south. Flat, fast, and open. Keep the pack tight.

3:00 PM ET

Arrive Miami & Check-In
Welcome to the Magic City. Drop bags, change clothes, get ready for the night.

6:30 PM ET

W South Beach or East Miami, Brickell (TBA)

Group Dinner: Komodo
Southeast Asian cuisine in the heart of Brickell. Three floors, celebrity vibes, incredible food.

8:30 PM ET

Komodo, 801 Brickell Ave, Miami

South Beach Night Cruise 🌃
Ocean Drive cruise with the fleet — neon lights, art deco, and the Atlantic breeze. Then optional nightlife: LIV at Fontainebleau, E11EVEN, or rooftop vibes.

10:30 PM ET

Depart Miami → Florida Keys
THE drive of the rally. US-1 South — the Overseas Highway. 113 miles of bridges over turquoise ocean. Cameras ready.

8:00 AM ET

Photo Stop: Islamorada
Robbie's Marina — feed giant tarpon off the dock, snap photos with the cars on the waterfront. Quick and iconic.

9:30 AM ET

Robbie's Marina, 77522 Overseas Hwy, Islamorada

Seven Mile Bridge Crossing 🌉
The crown jewel. Open ocean on both sides for seven straight miles. Pull over at the old bridge for the ultimate photo op.

10:30 AM ET

Arrive Key West & Lunch
Park the fleet on Duval Street for maximum impact. Lunch at Blue Heaven — open-air dining, roaming chickens, legendary vibes.

12:30 PM ET

Blue Heaven, 729 Thomas St, Key West

Explore Key West
Southernmost Point photo (mandatory), Duval Street, Hemingway Home, cigar shops. Free time to explore.

2:00 - 5:00 PM ET

Sunset at Mallory Square 🌝
Don't miss this. Street performers, food vendors, and the most famous sunset celebration in America. Be there.

~7:30 PM ET (check sunset time)

Head Back to Miami
Night drive back up US-1. Arrive late and rest up for departure day.

8:00 PM ET departure from Key West

Farewell Breakfast
Last meal together. Share photos, swap stories, and say goodbye — until next year.

9:00 AM ET

Option A: Ship Your Car Home
Enclosed transport arranged through our shipping partner. Drop your car at the designated lot by 11 AM and fly home. Details in Voxer.

By 11:00 AM ET

Option B: Convoy Home
Group convoy back north: Miami → FL Turnpike → I-75 N → Atlanta (~10 hrs). Optional overnight in Jacksonville or straight through to Atlanta/Ohio. Coordinate in Voxer.

10:00 AM ET

Safe Travels! 👋
Share your arrival updates in Voxer. Until the next rally — stay motivated.

HAVE IN MIND

Tips for the Rally

HYDRATE

Florida in August is HOT. Bring plenty of water, keep the AC ready, and stay hydrated at every stop. Heat exhaustion is real.

TOLL READY

Florida's Turnpike and most highways use SunPass or toll-by-plate. Get a SunPass or make sure your car's plate is registered for pay-by-mail.

FUEL UP

The Overseas Highway to Key West has limited gas stations. Fill up completely before leaving the mainland. Don't get stranded on a bridge.

RAIN READY

August means afternoon thunderstorms in Florida. They're fast and heavy but usually pass quickly. Have a plan to pull over safely if needed.

HAVE IN MIND

Tips for the Rally

HYDRATE

Florida in August is HOT. Bring plenty of water, keep the AC ready, and stay hydrated at every stop.

TOLL READY

Florida's Turnpike uses SunPass or toll-by-plate. Get a SunPass or make sure your plate is registered.

FUEL UP

The Overseas Highway to Key West has limited gas stations. Fill up before leaving the mainland.

RAIN READY

August means afternoon thunderstorms. They pass quickly but pull over safely if needed.

ACCOMMODATIONS

Rally Hotels

🏨 Official Rally Hotels

📍 Atlanta (Thu Night)

Hotel TBA - Buckhead or Midtown area
Walking distance to dinner and nightlife
Valet parking required for the fleet

📍 Tampa (Fri Night)

The Tampa EDITION - Brand new luxury hotel on Water Street, rooftop pool, stunning views of Tampa Bay
Or: JW Marriott Tampa Water Street - Connected to the convention center, upscale with harbor views
Both walkable to Ybor City for dinner and nightlife

📍 Miami (Sat & Sun Nights)

W South Beach - Right on the sand, rooftop pool, steps from Ocean Drive. Exotic car valet scene is unmatched
Or: East Miami (Brickell) - Sleek rooftop infinity pool, walking distance to Komodo, Sexy Fish, and Miami nightlife
Two nights here gives time for South Beach AND the Keys trip

✅ NEXT STEPS:

To complete your rally registration, you must book your hotel accommodations ASAP!

Procrastinating can leave you in a different hotel from the group which could take away from your enjoyment of the rally.

We've partnered with a dedicated travel agent to make this easy:

Call Tiana with Tailored Luxe Travels
📞 (614) 329-3452
📧 tiana.samuels@fora.travel

Tiana will handle your bookings and ensure you're placed with the group at rally-preferred hotels.

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