FYI -
http://www.kelloggs.com/hbcu/
Kellogg's has become a major supporter of Historically Black Colleges & Universities (HBCUs). They are sponsoring five (5) HBCU Classic Football Games this fall.
Kellogg's sponsorship includes the following Classic games:
1. Detroit Football Classic - Detroit, Michigan -September 2, 2006
2. State Fair Classic - Dallas, Texas - September 30, 2006
3. Atlanta Football Classic - Atlanta, Georgia - September 30, 2006
4.Florida Classic - Orlando, Florida - November 17, 2006
5. Bayou Classic - New Orleans, Louisiana - November 25, 2006
In addition to sponsoring these games, Kellogg's has printed 300,000 Frosted Flakes boxes dedicated to this program (that my company
designed). Along with the box, there is a cross-promotion with BuyHBCU.com which is a brand under Russell Athletic that is the official
licensee of HBCU apparel). This brand is directed by a classmate from Morehouse. This promotion provides a HBCU t-shirt (of any of the
participating schools in the five (5) above games) for $4.99 and two (2)proofs for purchases. Also for those of us whose school is not participating in one of the mentioned games, please notice the secondary promotion on the side panel of the box. There is a promotional
code, K4HBCU, that can be used on www.BuyHBCU.com. The website will provide a 10% discount on any purchase of your favorite school (please remember that on BuyHBCU.com a portion of every purchase goes
back to your school). This is the first that Kellogg's is doing a program of this caliber
that benefits HBCUs. In order to make this program a success and continue throughout the years, I ask for your support by purchasing at
least one (1) box of cereal and one (1) t-shirt. The box is available in ten (10) states (please note that these boxes are commemorative and will not be reprinted):
1. California
2. Florida - Publix Supermarket
3. Georgia - Publix Supermarket
4. Illinois
5. Louisiana - Winn-Dixie
6. Michigan
7. New Jersey
8. New York
9. North Carolina - Food Lion
10. Pennsylvania
Please share this information with all of your colleagues, friends, family, associates,
church members, etc. For more information, please visit: www.kelloggs.com/hbcu. As your browse through the web site, please
notice the download section for ring tones, wallpaper, and screen savers. If you have a Cingular Wireless or T-Mobile cell phone, please
download the available FREE ring tones. Unfortunately, Nextel and Sprint do not allowed free ring tones with their service plans.
Its funny I see this on here. Thats wassup.
Some cats from CAU I know played for them this summer and one of their boys got put on the cereal box.
It seems pretty cool. Its going to be interesting to see where Kellogs go with this. (didn't know they were doing this much).
