When becoming a public figure, there are two things the public judges, image and character.
It seems in this society, image really does mean everything.
The public becomes curious about who this person is and what they stand for, whether being musician, actor,scientist, or politician.
Image could consist of not only what attire is being worn, but what is said.
And with the rise of video sharing websites such as Youtube and Google Video, it makes public figures even more vulnerable to scrutiny.
Here is the case for Senator John McCain.
YouTube - McCain's YouTube Problem Just Became a Nightmare