HBCU Gameday was formed in 2012 by Steven J. Gaither in an effort to create an outlet that offered authentic and in-depth coverage of HBCU Sports and Culture. The launching of HBCUgameday.com transformed the way HBCU sports fans were able to consume and process the news that they cared about. Building off the model of pioneering web sites like Onnidan.com, HBCU Gameday shifted the landscape by moving past message boards and coordinating journalistic content from the website onto social media.
