|Enterprise Marketing Manager|
Company: Swing Education
Location: San Mateo, CA
Employment Type: Full Time
Date Posted: 06/16/2020
Expire Date: 08/16/2020
Job Categories: Advertising/Marketing/Public Relations
Enterprise Marketing Manager|
The Marketing Manager, K-12 will create and execute marketing programs targeted at schools and districts. You will be responsible for driving growth of our school partner network through generating awareness and growing Swing Educationís reputation with school leaders.
An ideal candidate for this position is data-driven, resourceful, detail-oriented, and proactive. You must be flexible to work in a fast-paced, dynamic and collaborative environment.
Create case studies, customer success stories, RFPs and sales collateral for Sales and Customer Success to acquire new customers and increase Share of Wallet.
Collaborate with Sales team to create go-to-market and storytelling materials to drive awareness of Swing and facilitate successful meetings
Grow Swing Educationís brand and credibility through working with external agencies to drive PR and thought leadership content.
Define, create, and measure online and in-person events, such as conferences, networking dinners and webinars, and partner with sales and marketing teams to drive attendance and ROI.
Support driving activation and engagement of customers, increasing usage, feature adoption, and customer NPS.
Measure the success of our school marketing strategy across all channels and regularly analyze and present the results.
Swing Education is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBT applicants
Bachelor's degree required.
3-5 years of experience in digital demand generation marketing, lifecycle marketing, content marketing and/or product marketing. Experience in K-12 education preferred.
Experience with partnering with sales, success, and operations teams, including frontline sales representatives and account executives.
Adept at managing PR, creative development, and content production.
Strong analytical skills, highly proficient with Excel
Collaborative and capable of managing contributors indirectly in a dynamic environment
High-energy, self-directed and team oriented, passionate about solving substitute teacher shortage for schools and teachers
Salary: Competitive and commensurate with education and experience
Company Name: Swing Education
Swing Education is a venture-backed edtech startup that helps schools cope with the ongoing teacher shortage by providing easy access to substitute teachers.