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Featured Employers
Senior Area Sales Manager - Builder Channel
Company: GE Appliances
Location: Madison, WI ; Milwaukee, WI, US
Employment Type: Full Time
Date Posted: 03/28/2024
Expire Date: 05/28/2024
Job Categories: Retail/Wholesale, Sales
Job Description
Senior Area Sales Manager - Builder Channel
We are looking for a Senior Area Sales Manager (ASM) to join our team, to support our Builder Channel. In this role you will be responsible for sales activities within assigned contract/builder accounts for the state of Wisconsin. The ASM manages all aspects of the customer experience including quality and consistency of product delivery.

How You'll Create Possibilities
  • Responsible for selling and promoting appliances to new and existing customers, builders, developers, and authorized distributors in the Wisconsin Area.
  • Execute and deliver all sales and margin operating plan goals.
  • Identify new business opportunities and develop marketing strategies to grow the territory with an awareness of potential channel conflicts.
  • Build strong customer relationships through solution selling and resolve issues that arise.
  • Analyze market and sales strategy.
  • Analyze competitive landscape and determine opportunities.
  • Develop and conduct sales training.
  • Perform administrative functions to meet deadlines.
  • Ability to cold call prospective accounts and turn the opportunity from a prospect to a purchasing account

Minimum Qualifications
  • Desire to work from a home office.
  • Bachelor’s degree or equivalent experience.
  • Qualified applicants must be willing to live in Milkwaukee or Madison market.
  • Minimum of 5 years relevant sales experience or graduate of the GE Appliances Commercial Development Program.

Preferred Qualifications
  • Experience in developing, organizing and implementing sales plans that support business objectives.
  • Ability to develop and strengthen customer relationships.
  • Proven negotiation skills, must be tenacious at driving sales to obtain results.
  • Excellent verbal and written communication skills as well as presentation skills.
  • Must have a strong initiative and ability to work independently. Must be self-motivated and driven to succeed.
  • Cold calling sales experience preferred.
  • Ability to interface with all levels of management as well as peers.
  • Prior GE Appliances sales experience.
  • 2+ years business to business (B2B) wholesale contractor sales experience.
  • 2+ years’ experience in appliance sales.
Contact Information
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