Summary:

Marketing Communications:

• Develop and implement marketing strategies that align with CCS business objectives.
• Execute integrated marketing and communications campaigns leveraging digital and traditional tactics.
• Manage trade show/event strategy, positioning, planning, logistics and content development.
• Generate increased awareness, recognition and demand for Celestica products and services through the development of collateral and communications tools, including blogs, articles, web/landing pages, videos, brochures, etc.
• Support the CCS Sales teams by developing sales enabling tools, creating appropriate messaging, and content for sales, proposal and collateral development, emails, ads, webinars, website, etc.
• Collaborate with cross-functional teams, including sales, product marketing and IT, as well as agencies, and other vendors to ensure alignment with overall business objectives.
• Track, analyze, and report on key marketing and lead generation metrics using Salesforce or other CRM systems (e.g. lead volume, conversion rates, cost per lead, lead quality) to assess effectiveness and identify areas for improvement.

Website:

• Contribute to the ongoing development, maintenance, and optimization of Celesticas website, ensuring a seamless user experience and optimal performance across all devices.
• Support the development of website content and ensure the timely publication of all content, including blog posts, articles, white papers, and other marketing materials, in collaboration with the broader marketing communications team.
• Utilize SEO best practices to enhance website visibility and organic search rankings.
• Track and measure campaign performance, website analytics and user behavior to inform optimization efforts and identify areas for improvement.
• Stay up-to-date on the latest technology trends and industry news, incorporating relevant insights into website strategy and content development.
• Familiarity with Web Content Accessibility Guidelines (WCAG)

Social Media:

• Collaborate with the Social Media Manager to develop and execute comprehensive social media content across various platforms, aligning with Celstica's brand and marketing goals, including familiarity with Canva or other illustrative tools.
• Utilize Google Analytics, social media dashboards, and other tools to track and analyze social media metrics, measuring performance and identifying opportunities for growth.
• Familiarity with e-accessibility standards is required.

Qualifications:

• Bachelor's degree in marketing, communications, or related field.
• 7-10 years of experience in marketing, with a strong focus on website management and social media.
• Proven track record of success in developing and executing integrated marketing communications programs.
• Strong understanding of website development, content management systems, and web analytics tools.
• Expertise in social media platforms and social media management tools.
• Proficiency in digital marketing strategies and tactics.
• Excellent communication, writing, editing, and project management skills.
• Strong analytical and problem-solving skills.
• Proficiency with Salesforce is a definite asset.
• Ability to work independently and collaboratively.
• Experience managing agency and vendor relationships.
• Experience in the technology industry.
• Experience in B2B

Physical Demands:

• Duties of this position are generally performed in good working conditions.
• Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data.
• Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required.
• Occasional exposure to elements such as noise, dust, chemicals, operating machinery, temperature extremes, etc.
• Occasional travel to the US and other regions is required.

Notes