At Blackbaud, were evolving how people find, trust, and engage with our brand in the age of AI. As search transforms from traditional queries to AI-generated answers, were seeking an innovative Search & Discovery Manager to lead the charge. This role is for a forward-thinking search leader who thrives at the intersection of organic visibility, structured data, and artificial intelligence.

Youll shape a strategy that goes beyond traditional searchdriving visibility across AI-powered engines like ChatGPT, Perplexity, and Gemini, while also activating brand presence in the places where LLMs learn: Reddit, Quora, YouTube, and other trusted open platforms. This is more than SEO. Its reimagining how people discover truth in a world shaped by AI.

What you'll do:

• Lead and evolve Blackbauds search & discovery strategy across web content, blogs, product pages, and knowledge hubswith a focus on AI-powered discovery.

• Extend organic visibility strategy to platforms that influence LLM training and responses, including Reddit, Quora, YouTube, LinkedIn and other public forums.

• Use generative AI tools and SEO platforms for keyword discovery, content optimization, and performance analysis.

• Optimize content for SERP visibility, featured snippets, and emerging answer engine platforms (e.g., ChatGPT, Perplexity, Gemini).

• Develop frameworks for schema markup, structured data, and content alignment with AI model preferences.

• Collaborate with content, product marketing, brand and web teams to create strategic SEO/GEO roadmaps and content action plans for prioritized terms and prompts to scale search visibility and improve traffic quality.

• Stay ahead of evolving trends in AI search and apply insights to strategy and execution.

• Build performance dashboards and connect SEO/AEO efforts to measurable business outcomes, including pipeline and revenue impact.

What you'll bring:

• 5+ years of experience leading SEO in a B2B SaaS environment.

• Deep understanding of on-page SEO, technical SEO, and content optimization strategies.

• Familiarity with AEO (Answer Engine Optimization) principles and structured data best practices.

• Experience managing or contributing to content visibility on platforms like Reddit, Quora, YouTube, and other LLM-relevant ecosystems.

• Proficient with tools like Semrush, Ahrefs, Clearscope, Screaming Frog, and generative AI platforms (ChatGPT, Claude, Gemini, Perplexity).

• Demonstrated ability to grow organic traffic and improve search rankings at scale.

• Strong analytical and experimentation mindset with a focus on ROI and business alignment.

• Exceptional collaboration and communication skills across cross-functional marketing and product teams.

• Enthusiasm for learning, adapting, and leading in an evolving AI-driven search ecosystem.

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