At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, its an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands ensuring that each brand connects deeply with local consumers in ways that scale globally.

Leads the strategic growth agenda for a global brand in NOAU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences ~1-billion-unit cases, delivering against the overall brand vision and business objectives through integration of innovation, strategic envisioning, and tech-enabled marketing execution.

Key Responsibilities

• Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.

• Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, consumercommunications/messagingand shopper marketingto deliver brand objectives.

• Lead brand positioning, equity-building initiatives, and resource allocation decisions.

• Partners withinternal (e.g.Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g.customers, bottlers, suppliers)stakeholdersto develop new and/or improved products,packagingand programsto meet consumer needs,deliver againstbrand objectives.

• Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.

• Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.

• Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working.

Qualifications

• 8+ years of progressive marketing leadership in CPG or beverage industry.

• Proven success in brand management, innovation, and portfolio strategy.

• Strong understanding of the system, RGM, and commercial integration. FSOP understanding is a plus.

• Experience with MarTech & AI tools, and data-driven marketing & selling.

• Bachelors degree required; MBA preferred.

Key Competencies

• Strategic Agility Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.

• Innovation Leadership Ability to builds and scale breakthrough ideas.

• Data Fluency Uses analytics and AI to optimize performance.

• Collaboration & Influence Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization.

• Change Leadership Drives transformation and tech-enabled workflows.

• Consumer-Centric Mindset Deep understanding of behavior and cultural relevance.

• Communication Excellence Excellent oral and written communication skills with the ability to tailor messaging to diverse audiences and drive alignment.

What We Can DoForYou

• Iconic Brand:Work on the most recognized brandsin the world and be part of developing the brands next chapter.

• Exposure to World Class Leaders:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

• Creative Team Culture:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supportstaking risks and innovation.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Company Name: The Coca-Cola Company
Website: https://Coca-Cola.contacthr.com/150...
Company Description:

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