About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

The AbbVie Patient Services Marketing Manager leads the development and execution of the patient omnichannel marketing plan for Immunology brands, focused on Dermatology. This role requires strong collaboration within the cross-functional AbbVie Patient Services organization, which includes Franchise Leadership, Patient Engagement, Marketing Operations, Business Technology Solutions, Access & Reimbursement, Field/HCP teams, Regulatory, Medical, Legal, Finance, and Marketing Analytics/Business Insights. Externally, the Marketing Manager will work closely with agency partners and consultants to collaborate on the successful implementation of marketing plans and strategies for numerous stakeholders. This role involves a complementary mix of creative stewardship, experience strategy, systems thinking, and innovation thought leadershipserving as a catalyst to help elevate the patient experience and continue to drive AbbVies digital transformation.

Key Responsibilities Include:

• Plan and execute the omnichannel marketing strategy, driving patient engagement, resource utilization, and patient support throughout the SKYRIZI & RINVOQ Dermatology treatment experiences and across all channels.
• Lead channel strategy and development of Field/Patient Engagement marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print.
• Partner with Operations to plan and lead the Marketing teams execution of CRM to the Salesforce Marketing Cloud platform including integration with other patient services platforms to enable engagement strategies and tactics.
• Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, Media, and Finance teams.
• Deliver omnichannel marketing briefs, understand timelines to accomplish tasks, and anticipate potential barriers impacting campaign delivery.
• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of patient and HCP strategies by establishing omnichannel learning agendas and measurement plans
• Lead extraction of insights from measurement activities and formulate recommendations for optimization; prioritize and foster a test-and-learn environment.
• Maintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.
• Deliver and articulate marketing objectives and strategies to cross-functional technology partners to inform Salesforce, Adobe, Veeva, and Five9 platform enhancements, integration solutions, and service innovations.
• Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.
• Create and present marketing communication plans and recommendations to leadership

• Bachelors degree required.
• Previous marketing experience required.
• 5+ years of brand, omnichannel, and digital marketing experience preferred, ideally in a similar pharma, patient service, or service-related industry.
• Proficient understanding of brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
• Strong background in customer, patient, or HCP service and retention strategies.
• Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.
• Experience managing omnichannel campaigns on Salesforce Marketing Cloud, Adobe Experience Manager or similar platforms preferred.
• Ability to manage and lead various external and internal partnerships, including agencies and production vendors.
• Demonstrated experience collaborating with marketers and cross-functional teams.
• Excellent communication (oral, written, and presentation) and interpersonal skills.

"Talent will be hired at a level commensurate with experience."

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this postingbased on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more orless than the posted range. This range may be modified in thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible to participate in our short-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission,incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paidandmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Company Name: AbbVie
Website: https://careers.abbvie.com/en/job/m...
Company Description:

Please visit our employer showcase!