The Product Manager owns the strategy, roadmap, prioritization, and lifecycle management for a portfolio of enterprise applications that includes both custom-developed solutions and third-party SaaS or packaged products. This role partners with business stakeholders, engineering teams, vendors, and support teams to deliver measurable business value, maintain relia" />
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Product Manager
Company: Sinclair Broadcast Group
Location: Hunt Valley, MD
Employment Type: Full Time
Date Posted: 09/02/2026
Job Categories: Advertising/Marketing/Public Relations, Architectural Services, Engineering
Job Description
Product Manager
<p style="margin-bottom: 7pt;">The Product Manager owns the strategy, roadmap, prioritization, and lifecycle management for a portfolio of enterprise applications that includes both custom-developed solutions and third-party SaaS or packaged products. This role partners with business stakeholders, engineering teams, vendors, and support teams to deliver measurable business value, maintain reliable operations, and evolve products in line with user needs and enterprise priorities.</p><p style="line-height: normal; margin-top: 12pt;"><span style="color: rgb(46, 116, 181);"><span style="font-size: 13pt;"><strong>Key Responsibilities</strong></span></span></p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Product Strategy and Roadmap:&nbsp;</strong></span>Define and maintain product vision, roadmaps, and outcome-based priorities for assigned applications. Balance new capabilities, technical debt, operational stability, compliance, and user experience.</p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Stakeholder Partnership and Discovery:&nbsp;</strong></span>Engage business users and leaders to understand workflows, pain points, opportunities, and success measures. Translate insights into clear, actionable requirements and product decisions.</p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Portfolio and Backlog Management:&nbsp;</strong></span>Own and prioritize the product backlog using business value, risk, effort, dependencies, and strategic alignment. Ensure planned work is sufficiently refined for delivery teams and stakeholders have transparent visibility into priorities.</p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Custom Application Delivery:&nbsp;</strong></span>Work closely with internal development, QA, architecture, and delivery teams throughout discovery, design, development, testing, release, and adoption. Provide timely decisions and clarifications during Agile ceremonies.</p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Third-Party Application Management:&nbsp;</strong></span>Lead the business and product relationship for third-party applications, including vendor coordination, release-impact assessment, roadmap alignment, support escalation, and evaluation of configuration or enhancement opportunities.</p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Requirements and Product Artifacts:&nbsp;</strong></span>Create and maintain product requirements, user stories, acceptance criteria, process flows, user experience mock-ups, release communications, and other artifacts needed to align delivery and business teams.</p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Operational Ownership:&nbsp;</strong></span>Partner with production support and vendors to monitor service health, triage issues, communicate business impact, and prioritize corrective work. Help ensure a disciplined transition from delivery to sustainable support.</p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Validation and Adoption:&nbsp;</strong></span>Plan and coordinate user acceptance testing, gather feedback, validate outcomes, and support rollout readiness, training, and adoption activities.</p><p style="margin-bottom: 4pt;"><span style="color: rgb(31, 77, 120);"><strong>Measurement and Continuous Improvement:&nbsp;</strong></span>Define and use product, operational, and adoption metrics to assess performance, identify trends, and drive continuous improvement.</p><p style="line-height: normal; margin-top: 12pt;"><span style="color: rgb(46, 116, 181);"><span style="font-size: 13pt;"><strong>Required Experience and Skills</strong></span></span></p><ul style="list-style-type: disc; padding-left: 24px;"><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Bachelors degree in information technology, business, computer science, or a related field; equivalent experience will be considered.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Five or more years of product management, product ownership, business analysis, or comparable experience supporting enterprise applications.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Experience managing a mix of custom-developed applications, integrations and third-party SaaS or packaged software.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Strong ability to turn business needs into well-structured requirements, user stories, acceptance criteria, and product documentation.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Demonstrated ability to prioritize competing demands using data, business value, risk, and operational impact.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Working knowledge of Agile delivery practices, including backlog refinement, sprint planning, reviews, and retrospectives.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Comfort working with software vendors on product roadmaps, support escalations, releases, and enhancement requests.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Strong analytical, communication, facilitation, and stakeholder-management skills; able to lead through influence rather than formal authority.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Ability to understand and troubleshoot complex software workflows and communicate clearly with both technical and non-technical audiences.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">A customer-focused, curious, adaptable approach and commitment to continuous learning and improvement.</p></li></ul><p style="line-height: normal; margin-top: 12pt;"><span style="color: rgb(46, 116, 181);"><span style="font-size: 13pt;"><strong>Preferred Qualifications</strong></span></span></p><ul style="list-style-type: disc; padding-left: 24px;"><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Experience supporting enterprise business systems in a complex, multi-stakeholder organization.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Experience with product analytics, service management, or application lifecycle management tools (Azure DevOps experience preferred).</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Experience coordinating Tier 2 support activities and working across internal delivery teams and external vendors.</p></li><li><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">Other duties as assigned.&nbsp;</p></li></ul><p style="margin-bottom: 4pt; margin-right: 0in; margin-top: 0in;">&nbsp;</p><p><strong>This position is on site in Hunt Valley, MD. Candidates must be local or willing to commute.</strong></p><p>&nbsp;</p><p><i>Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.</i></p><p>Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.</p><p><strong>About Sinclair:</strong></p><p>Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclairs AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at&nbsp;<a target="_blank" rel="nofollow">www.sbgi.net</a>.</p><p><strong>&nbsp;About the Team</strong></p><p>The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Lets talk.</p><div style="font-style: normal; font-weight: 400;">&nbsp;</div><div style="font-style: normal; font-weight: 400;">The base salary compensation range for this role is $110,000<strong>&nbsp;</strong>to $127,200.&nbsp; Final compensation for this role will be determined by various factors such as a candidates relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans,&nbsp;flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.</div><p style="line-height: normal; margin: 10pt 0in 0in;">&nbsp;</p>
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