Members

Scholarships

Careers

Quick Job Search
Keywords:
Company Name:
Job Type:
Location:

Job Seeker Tools

•	Latest Jobs
•	Job Seeker Tools
•	Your Saved Jobs
•	Build Your Professional Profile

Members Get Hired!

HBCU CONNECT Member Senita Gill Hired by Intel at a Recent Hiring Event Hosted by HBCU CONNECT.

Similar Jobs

Boston University
ADMINISTRATIVE ASSISTANT, Clinical Affairs - Administration in Boston, MA

Springfield Public Schools
SY25-26 SEZP Speech Language Pathologist in Springfield, MA

Bank of America
Senior Banker - 880 Main Street Financial Center in Waltham, MA

Cytiva
OTR Fulfillment Leader in Marlborough, MA

Empower
Summer 2025 Intern – Business Data Analyst in Boston - Federal St, MA

Boston University
Heart Failure Nurse Practitioner, Chobanian & Avedisian School of Medicine, Cardiovascular Medicine in Boston, MA

Ultimate Staffing Services
Scheduler Medical Admin Every other weekend shift (JN -012025-385722) in Norwell, MA

Featured Employers

Executive Director of Digital Marketing, External Affairs

Company: Boston University
Location: Boston, MA
Employment Type: Full Time
Date Posted: 09/22/2026
Job Categories: Advertising/Marketing/Public Relations

Job Description

Executive Director of Digital Marketing, External Affairs

Executive Director of Digital Marketing, External Affairs

Job Description
Executive Director of Digital Marketing, External Affairs

Category
Charles River Campus --> Professional
Job Location
Boston, MA, United States
Tracking Code
26501058520916
Posted Date
9/21/2026
Salary Grade
Grade 51
Expected Hiring Range Minimum
$140,000.00
Expected Hiring Range Maximum
$150,000.00

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training and internal pay comparison. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Position Type
Full-Time/Regular

The Executive Director of Digital Marketing is a strategic and hands-on leader within Boston University's External Affairs division, charged with building the university's digital marketing infrastructure and its analytics and insights capability from the ground up. Reporting to the Assistant Vice President of Digital Marketing and Brand Management, this leader will serve as BU's central point of strategy for the digital marketing work happening across BU's colleges, schools, and administrative units, including the external vendors and agencies those units engage, ensuring that decentralized investment is coordinated, strategic, and clearly tied to institutional return on investment. This role will also stand up BU's analytics and reporting backbone, beginning with an internal performance dashboard for External Affairs and growing into a comprehensive, university-wide data, reporting, and insights structure that lets BU's marketing community learn and improve together.

The ideal candidate is an experienced digital marketing pro and people leader, an industry expert who is fluent in current and emerging trends (including AI), a confident builder of infrastructure and process, a strategist with a keen eye toward performance metrics, and, above all, a trusted relationship-builder who can bring together a large, decentralized institution around shared standards of excellence. Boston University is a leading private research and teaching institution with more than 38,000 students, 11,000 faculty and staff, 300 programs of study, and 130 research centers and institutes. Our scholars are at the forefront of innovation, successfully competing for more than $574 million in sponsored research awards last year. Our students come from all 50 states and more than 140 countries, and nearly 20 percent of our undergraduates are first-generation college students.

What You'll Own:

Digital Marketing Strategy & Infrastructure

Design, build, and maintain BU's digital marketing infrastructure: the platforms, tools, workflows, and governance the University runs on.
Define and champion best practices in SEO, digital advertising, marketing technology, and channel strategy across BU.
Tie digital marketing investment, at both the University and the unit level, to institutional goals such as enrollment, persistence, and fundraising, and to demonstrable return on investment.
Analytics, Reporting & Insights Build an internal analytics dashboard for External Affairs that gives leadership real-time visibility into digital marketing performance.
Design and lead a university-wide data, reporting, and insights structure so BU's colleges, schools, and units learn and improve together rather than in silos.
Partner with Institutional Research, IS&T, and unit stakeholders to define shared metrics, data governance, and reporting schedules tied to institutional priorities.
Translate complex data into clear, actionable insight for senior leadership, unit partners, and the External Affairs team.

Cross-Campus Partnership & Vendor Strategy

Serve as the day-to-day strategic partner to BU's colleges, schools, and administrative units on digital marketing, building trusted advisory relationships with unit marketing leaders and the agencies and vendors they engage.
Establish and maintain a consistent, University-wide framework for evaluating, engaging, and managing digital marketing vendor relationships, keeping them aligned with BU's brand, strategy, and goals.
Analyze current vendor engagements and digital spend to find opportunities for consolidation, efficiency, and stronger return on investment.
Advise unit leaders on digital advertising strategy, investment, and vendor performance, raising the quality and consistency of the digital marketing done on their behalf.

Team Leadership & Culture:

Lead, coach, and develop a team of digital marketing and analytics experts, setting clear goals, growth plans, and performance expectations.
Build a high-performing, collaborative team culture grounded in curiosity, excellence, and partnership with colleagues across campus.
Work across reporting lines by design, encouraging collaboration within External Affairs and across BU's wider marketing community.

Industry Leadership & Innovation

Scan the marketing and higher education landscape for emerging tools, platforms, and practices, including generative AI, and translate them into practical opportunities for BU.
Prepare the University for the impact of AI on marketing, search, and analytics, and lead BU's response.
Represent BU's digital marketing work externally, stay active in professional networks, and benchmark BU's performance against peer institutions and leading consumer brands.

Work Arrangement:

This position is hybrid and requires three days per week on campus at 985 Commonwealth Avenue, Boston, MA. Tuesday and Wednesday are required in-office days.
The third in-office day is determined in consultation with the manager.
Position requires occasional night and weekend work.

Boston University offers competitive pay and a comprehensive benefits package that includes:

Tuition remission for employees and eligible dependents.
Retirement contributions.
Health and dental coverage.
Paid time off.

Required Skills

Bachelor's degree in marketing, Communications, Advertising, Business, Analytics, or a related field.
8+ years of progressive digital marketing leadership experience, including budget and vendor/agency management.
Demonstrated experience overseeing SEO, digital advertising, and marketing analytics functions.
Proven success building or scaling marketing analytics, reporting, or dashboard infrastructure.
Track record of leading, developing, and retaining high-performing marketing teams.
Strong vendor and agency management experience, including contract and performance oversight.
Excellent relationship-building, influence, and communication skills, with a demonstrated ability to build trust and drive alignment across a large, decentralized, matrixed organization.
Current, working knowledge of digital marketing and marketing-technology trends, including practical applications of AI in marketing and analytics.

Preferred:

Experience in higher education marketing or another complex, multi-unit institutional environment.
Experience partnering with Institutional Research or a similar data/decision-support function.
Familiarity with higher-education marketing and analytics platforms.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

Required Experience

Required Skills

Job Location: Boston, MA
Position Type: Full-Time/Regular
Salary Grade: $140,000.00-$150,000.00

To apply, visit https://jobs.silkroad.com/BU/External/jobs/317325

Contact Information

Contact Name:
Company Name: Boston University
Phone Number:
Fax Number:
Contact Email:
Website: https://apptrkr.com/9843695...

Apply Now | Forward Job to a Friend | More Jobs From This Employer

Featured Jobs & Internships

Customs and Border Protection
CBP Pilot Recruitment Virtual Webinar � October 15th in Washington, US

Customs and Border Protection
Join U.S. Customs and Border Protection at the Fort Lauderdale CAREER EXPO � 10/23-10/24 in Ft. Lauderdale, FL

California Community Colleges Chancellor's Office
Information Technology Manager I, ISTI INFORMATION TECHNOLOGY MANAGER I in Sacramento, CA

Civica Rx
QA Ops Shop Floor Specialist (412) in Petersburg, VA

Civica Rx
QA Ops Shop Floor Associate (386) in Petersburg, VA

New York City Civilian Complaint Review Board (CCRB)
Investigator Level 1 in New York, NY

W.W. Norton & Company
Assistant Marketing Manager, Children's in New York, NY

Hunter College
Assistant or Associate Professor - Department of Physical Therapy (DPT) in New York City, NY

Front Range Community College
Business Process Manager in Westminster, CO

Front Range Community College
Information Technology Services Manager in Fort Collins, CO

Carnegie Mellon University
Head of the Department of Biological Sciences in Philadelphia, PA

Natividad Medical Center
Trauma Program Manager in Salinas, CA

DWS
2027 DWS Summer Internship - Real Estate - Chicago in Chicago, IL

DWS
2027 DWS Summer Internship - Traditional Investments - New York in New York, NY

DWS
2027 DWS P.A.C.E. Graduate Program - Client Coverage Alternatives - New York in New York, NY

Subscribe!

HBCU CONNECT

Surveys

Share your voice, or build your own survey in minutes — free for every member.

▸ Browse open surveys

▸ My surveys

▸ Create a survey

Featured Members