This position provides strategic leadership and oversight for Valencia College’s integrated communications channels, audience engagement, and marketing operations functions. Oversees Channels & Engagement and the Hub, including public relations, digital strategy, social media, advertising and promotion, intake, workflow, prioritization, performance measurement, and continuous improvement. Partners with the Chief Communications Officer and college leadership to translate institutional priorities into coordinated communications and marketing strategies that strengthen engagement, advance institutional goals, and support student success. Coordinates division-wide planning, workflow, prioritization and performance in partnership with the Senior Director, Content Studio, and provides operational leadership during urgent, sensitive or high-visibility situations.

1. Provides strategic leadership and oversight for the College’s integrated communications channels, audience engagement, and marketing operations functions. Aligns related strategies, programs, and services with the College’s mission, Strategic Impact Plan and institutional priorities.

2. Leads the development, implementation and evaluation of integrated paid, earned, shared and owned media strategies. Establishes audience, channel, sequencing and distribution approaches that strengthen engagement, support enrollment and institutional objectives and protect and advance the College’s reputation.

3. Leads assigned Channels & Engagement and Hub teams, including leaders responsible for public relations, digital strategy, social media, advertising and promotion, marketing operations, workflow, insights and performance.

4. Oversees the Hub as the central operating and coordination function for Marketing & Strategic Communications. Establishes and continuously improves division wide systems, processes, standards, and operating procedures that support effective intake, prioritization, workflow, resource coordination, project visibility, and accountability.

5. Coordinates division-wide planning, prioritization, and performance in partnership with the Senior Director, Content Studio, connecting institutional needs and audience and channel strategies with content planning and production.

6. Partners with the Chief Communications Officer to translate institutional priorities into coordinated communications and marketing action. Integrates audience needs, stakeholder context, channel considerations, operational capacity, and performance information into recommendations, plans, and resource decisions.

7. Provides strategic guidance to Marketing & Strategic Communications operations during urgent, sensitive or high-visibility situations and supports continuity of operations when the Chief Communications Officer is unavailable. Organizes cross-functional response, anticipates communications and reputational risks, and elevates matters requiring executive or institutional judgment.

8. Leads the development of performance measures for communications and marketing initiatives. Integrates qualitative and quantitative information across channels and functions to evaluate effectiveness, identify trends, and inform strategy, prioritization, and resource allocation.

9. Oversees regular reporting, assessment, and continuous improvement. Provides data-informed recommendations to the Chief Communications Officer and College leaders to strengthen communications and marketing strategies, processes, and outcomes.

10. Builds collaborative relationships with college leaders and partners to understand institutional needs, provide strategic consultation and coordinate effective communications and marketing support. Leads selected cross-functional initiatives and represents Marketing & Strategic Communications on institutional committees and planning groups, as assigned.

11. Guides, evaluates, and delegates work to assigned leaders and employees. Completes the performance management process according to college policy and established timelines. Coaches and develops staff, supports program improvements and encourages professional growth, collaboration and accountability.

12. Develops and manages assigned budgets and resources. Evaluates staffing, technology, vendor, and operational needs and recommends resource allocations aligned with institutional priorities, expected outcomes, and sustainable team capacity.

13. Ensures assigned communications, marketing, and operational functions adhere to applicable laws, regulations, institutional policies, accessibility requirements, brand standards, and professional practices. Maintains awareness of emerging practices and changes affecting areas of responsibility.

14. Performs other related duties as assigned.

Communications, Marketing, Public Relations, Journalism, Business Administration, Organizational Leadership, or a related field.

Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, communications operations, or a related field, including leadership responsibilities.

Experience leading multidisciplinary teams and developing, implementing, and evaluating integrated communications or marketing strategies.

1. Comprehensive knowledge of integrated communications and marketing strategy, including paid, earned, shared and owned media, audience strategy, organizational communications, public relations, digital communications, social media, advertising and reputation management.

2. Knowledge of communications and marketing operations, including intake, prioritization, workflow governance, project visibility, capacity planning, resource coordination, and continuous improvement.

3. Strong strategic leadership and team management skills, with the ability to lead multidisciplinary teams, develop leaders, delegate responsibility, and foster collaboration and accountability.

4. Ability to translate institutional priorities and complex organizational needs into coordinated communications and marketing strategies, operating plans, and measurable outcomes.

5. Ability to provide informed counsel on complex, sensitive, and reputationally significant matters, exercise sound professional judgment, and maintain confidentiality.

6. Strong analytical skills, including the ability to establish meaningful performance measures, interpret qualitative and quantitative information, identify trends, and recommend improvements in strategy, processes, and resource allocation.

7. Ability to design, implement, assess, and improve systems, processes, standards, and operating practices that support effective communications and marketing operations.

8. Demonstrated relationship management, consultation, facilitation, negotiation, conflict engagement, and cross-functional leadership skills.

9. Ability to effectively communicate interpersonally, orally and in writing, with the ability to communicate complex information clearly to a wide range of audiences.

10. Ability to manage multiple priorities, budgets, and resources in a complex and changing environment while balancing institutional priorities, expected outcomes, operational capacity, and responsible stewardship.

This job primarily operates in a professional office environment. The employee will routinely operate standard office equipment including but not limited to computers, keyboards, mouse, phones, photocopiers, printers, scanners, filing cabinets and fax machines. While performing the duties of this job, the noise level in the work environment is usually quiet to moderate.

Typical physical competencies include but are not limited to frequently remaining stationary, moving, reaching, positioning self and occasionally ascending/descending, lifting/moving objects weighing between 5-15 pounds. This job also entails frequently communicating, discerning and exchanging information, detecting and perceiving objects up close, at a distance, and the ability to adjust focus. Cognitive abilities include but are not limited to frequently using discretion, judgment, reasoning, memory, learning, maintaining confidentiality, comprehension, problem solving, and decision-making.

The typical work environment, physical and cognitive demands listed above are representative of those that must be met by an employee to successfully perform the essential functions of this job. The College has a process to identify and make available reasonable accommodations to enable individuals with disabilities to perform the essential functions.

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