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Q&A With Anais Williams

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Anais Williams
Senior Email Operations Specialist, Gannett
Joined: Aug 16th, 2010

About (request update)

Education (request update)

LS St Univ at Baton Rouge class of 2014

Undergrad Major: Marketing

Campus Organization:

Delta Sigma Theta

Morgan State University class of 2025

Grad Major: Business Intelligence

Experience

I currently work with Gannett as Senior Email Operations Specialist
I have 8 years of experience working in the Advertising/Marketing/Public Relations industry.

Senior Email Operations Specialist | Gannett
From August 2022 to Current • 4 year(s)
-Schedule and monitor the health of emails in Salesforce Marketing Cloud utilizing criteria as outlined by partners -Build and maintain automations and customer journeys, collaborating with stakeholders and MarTech -Create and manage standard and filtered data extensions/lists for use in automations and adhoc sends, based on business needs -Lead the creation of the confluence page that houses best practices, SOPs, and acts as a singular source of truth for all things related to the email operations team

Marketing Conglomerate | Freelance
From January 2016 to Current • 10 year(s)
-Google Adwords campaigns -Social media strategy -Graphic design -Email marketing -Website maintenance

Digital Marketing Specialist | Oxfam America
From November 2020 to July 2022 • 2 year(s)
-Optimized digital fundraising segmentation to support a personalized, audience centered messaging approach -Built and maintained complex customer journeys utilizing automations and workflows -Worked with our digital agency and/or internal stakeholders to approve or assist with targeted list building for every email send -Coordinate supporter facing messaging for emails and the homepage hero

CRM Marketing Manager | Verizon Media
From October 2019 to March 2020 • 1 year(s)
-Spearheaded data driven email and push strategies for a portfolio of Yahoo Sports assets -Implemented an automated email series to engage and move users across the Yahoo Sports ecosystem -Grew engagement and retention by 32% for Fantasy Slate with relevant targeting and enticing subject lines -Project managed cross-functional campaigns, from kickoff through post-campaign analysis -Developed and executed A/B and multivariate testing, utilizing the learnings to optimize campaigns

Communications Specialist | American College of Nurse Midwives
From March 2019 to September 2019 • 0 year(s)
-Created the content, design, strategy, execution, and reporting for all email communications, including the the bi-weekly e-newsletter Midwifery Now -Developed and implemented the email and social media marketing strategy for two annual conferences -Edited member curated blog submissions before posting -Maintained the conference and association Wordpress websites, updating content regularly -Mobile app management

Digital Marketing Specialist | CorTech
From May 2018 to February 2019 • 1 year(s)
-Lead designer of graphics, digital, and prints enterprise wide -Develop and implement marketing strategies for Alpharetta Aviators Baseball across all channels (social, email, print, etc) -Create and update marketing collateral for 70+ field offices -Design new business websites using HTML and CSS

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