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Q&A With Alexis Anderson

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Alexis Anderson
Content Marketing Manager, 2U, Inc.
Location: Clinton, MD United States
Joined: Mar 3rd, 2011
About   (request update)
Education   (request update)
Delaware State University class of 2014
Undergrad Major: Public Relations
High School: Oxon Hill High School in Oxon Hill, MD class of 2010
 
Experience
I currently work with 2U, Inc. as Content Marketing Manager
I have 0 years of experience working in the Advertising/Marketing/Public Relations industry.
Digital Marketing & Communications Consultant | Freelance
From July 2023 to Current • 3 year(s)
 Designs and develops websites for HR and IT clients, achieving 122% increase in site visitors. Crafts comprehensive marketing plans and produces content across various digital platforms.
Content & Operations Marketing | 2U, INC.
From January 2023 to Current • 3 year(s)
 Spearheads organic marketing platform strategy and content development aligned with SEO goals. Directs multidisciplinary team and manages external agencies while leading cross-channel communications strategy.
Content Marketing Outreach Manager | 2U, INC
From October 2019 to January 2023 • 4 year(s)
 Directed end-to-end content strategies and integrated marketing campaigns. Managed team of 7 outreach strategists and oversaw $2M+ content marketing budget with 10% cost savings.
Senior Outreach Specialist | 2U, INC
From March 2018 to October 2019 • 1 year(s)
 Developed and executed digital PR outreach strategy securing 500+ PR media placements. Established best practices for link building content pitches.
Outreach Specialist | 2U, INC
From February 2017 to March 2018 • 1 year(s)
 Led digital PR outreach and link building for enhanced SEO visibility. Developed communication strategy and targeted media lists with 100+ potential partners.
Communications Coordinator | Office of Federal Student Aid | Department of Education
From June 2014 to January 2017 • 3 year(s)
 Orchestrated internal communications campaigns and created content supporting employee engagement. Created content for ED.gov and monitored media coverage for daily stakeholder reports.
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